How long does it take to make a sale? And is it faster using traditional marketing and sales techniques, or digital-based ones? In traditional marketing and sales, advertising informs prospective customers about a product or service. Those who have a need show up and make their purchase. In the more [More]
Picture this scenario: An employee gets charged with a serious offense and the company's name gets mentioned repeatedly in the news reports. The reporters found the connection to your organization by scanning through Social Media. Or this scenario: A subcontractor tweets (or posts pictures) celebrating the conclusion of a major, [More]
While Build It and They Will Come might work in the movies (remember Field of Dreams?), it doesn't quite work that way online. Yes, you can put up a Facebook page, LinkedIn profile, or YouTube channel, but how can you truly attract followers? And how can you truly drive engagement? [More]
How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was "rescheduled" for some other time? Or travelled to [More]
Steve Jobs was a visionary: incredible focus, a market disruptor, a tech genius, a serial entrepreneur, and so on. All true, but there is also something else - a thread that underlies and connects everything that Apple does: their focus on the empowered customer. From day one, this was reflected [More]
Picture this scenario: you get an email from your manager, letting you know that a complaint (or a picture, or a video) about your organization has gone "viral". You check it out, and indeed it is embarrassing... and it is everywhere. What do you do? In a previous post, I [More]
Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today's always-on digitally-connected world, suffering in silence need not be your only option. You can Tweet, Blog, post to Facebook, create a YouTube video, do an annoying TikTok, write on a review site [More]
Have you ever thought about how to become more creative? One way is to expose yourself to ideas just beyond "the usual": ideas that challenge you to think differently, or expose you to experiences that are well beyond your immediate knowledge. With so much available on the web, it is [More]
How long ago did you (or your organization) start your Social Media "work"? Likely, a number of years ago. Remember this? First came LinkedIn: you filled out your profile, asked for (and responded to) connection requests. Then you asked for (and responded to) recommendation requests, asked (and responded to) questions, [More]
Unless you are a turtle, you know that "the cloud" is not referring to weather, but to deploying tech online. And if you believe the ad copy, just about any problem can be solved merely by "putting it on the cloud". Can this really be true? Is the hype even [More]
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