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Social MediaSocial Media Without Wasting Your Time or Losing Your IdentityStrategy, productivity, and risk for attendees and their organizations

There are over 500+ social media sites – yikes! So how should they be embedded – or not – into your overall strategy?

More importantly, how can you avoid the “dark side” and protect against identity theft, brand hijacking and other risks? How do you reduce service costs, while keeping up with the seemingly endless requirement to “engage”? And how do you measure results?

In this fast-paced presentation, Randall Craig provides practical insight into these and other timely issues.

Every presentation is completely customized for the audience, and can be delivered as a keynote, workshop, virtual presentation, or master class.

  • For Corporate Audiences:
    Seven social media strategies to grow your business – and avoid the risks. (Business development, recruiting, internal collaboration, risks and policy, and governance.)
  • For Associations and Not-for-profits:
    Harnessing the power of social media to improve member engagement, development and marketing. Building a community in a post-event zoom-fatigued world.  (Stakeholder engagement, fundraising, online PR, risks/policy, governance, and event marketing.)
  • For Professional Service Firms:
    Strategies and policies to implement a successful social media initiative – at the firm and individual levels. (Profile building, business development, prospect due diligence, recruiting, and risk.)
  • For Entrepreneurs/Experts/Consultants:
    How to translate personal profile to business growth online. (Profile building, thought leadership, business development, prospect due diligence, and risk.)
  • For Marketing Professionals:
    (Campaign development, online PR, integration with traditional marketing, SEO, Web integration, and marketing automation.)
  • For the Job Seeker:
    Advanced strategies for a social media job search. (Reactive and proactive social media; avoiding disqualification, advanced LinkedIn strategies, and avoiding identity theft.)

DELIVERY OPTIONS

  • Keynote (60-90 minutes)
  • Interactive worksop (2-4 hours)
  • Master class (one-day or two-day deep dive)
  • Webcast
  • Facilitated roundtable discussion
  • Point-counterpoint “bar-stool" discussions with one of your leaders or another expert
  • Executive (or front-line staff) fireside interview
  • Digital hotseat (add-on)
  • Live Twitter wall with active back-channel management (add-on)
  • 10-minute "pre-show" before presentation (add-on)

CUSTOMIZATION OPTIONS

The presentation is unique and will be customized to meet your objectives. Some of the dimensions that will help us precisely tune the presentation for your audience:

CONTENT:
StrategicStrategicTacticalTactical
AUDIENCE:
Senior ExecutiveSenior ExecutiveFront-lineFront-line
PRESENTATION STYLE:
ContentContentEntertainmentEntertainment
FORMAT:
Live in-person Live in-personHybridHybrid VirtualVirtualVirtual Pre-recordedPre-recordedPre-recorded
MEETING GOAL:
Motivation MotivationSkill-buildingSkill-building Skill-buildingGrowthGrowth GrowthEngagementEngagement
  • VALUE BEYOND THE EVENT

  • BEFORE

    • A detailed questionnaire about your meeting objectives and audience
    • 2-4 interviews, to understand your priorities and audience issues.
    • Customized and updated presentation.
    • A movie-trailer promo video to help drive registration.
    • (Yes, Randall does rehearse.)
  • ON-SITE

    • Early arrival to meet attendees, listen to other speakers, and weave this intelligence into the presentation. Early arrival also means early sound checks.
    • A powerful presentation that keeps to your schedule.
    • Will stay the day, to spend time with attendees and answer questions personally.
    • Additional learning materials are optionally available (e.g. books).
  • AFTER

    • Two articles or blog posts that can be used either before the event, or to extend the learning afterwards.
    • Randall will present the keynote in webinar format for those who couldn’t make the live event, at no additional cost. (We take care of the technology – you just need to send the registration link to potential attendees.)
    • A one-page reference sheet that covers the keynote topic.

LET’S
CONNECT

Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

Questions?

Please fill out the form below and we will be in touch ASAP.

  • Lynda Gray

    Lynda Gray

    Managing Partner Shimmer! Event Management Group

    Your keynote was unequivocally the most outstanding and offered the most takeaways for me.

  • David Berman

    David Berman

    High-level advisor on accessible design United Nations

    We're pretty deep into it, but in an hour and half I learned six or seven things that I just didn't know before.

  • Anita Caputo

    Anita Caputo

    President Big Picture Institute

    The best session I have heard on this topic.

  • Lynda Gray

    Lynda Gray

    Managing Partner Shimmer! Event Management Group

    Your keynote was unequivocally the most outstanding and offered the most takeaways for me.

  • David Berman

    David Berman

    High-level advisor on accessible design United Nations

    We're pretty deep into it, but in an hour and half I learned six or seven things that I just didn't know before.

  • Anita Caputo

    Anita Caputo

    President Big Picture Institute

    The best session I have heard on this topic.

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