More importantly, how can you avoid the “dark side” and protect against identity theft, brand hijacking and other risks? How do you reduce service costs, while keeping up with the seemingly endless requirement to “engage”? And how do you measure results?

In this fast-paced presentation, Randall Craig provides practical insight into these and other timely issues.

Every presentation is completely customized for the audience, and can be delivered as a keynote, workshop, virtual presentation, or master class.

• For Corporate Audiences:
  Seven social media strategies to grow your business – and avoid the risks. (Business development, recruiting, internal collaboration, risks and policy, and governance.)
• For Associations and Not-for-profits:
  Harnessing the power of social media to improve member engagement, development and marketing. Building a community in a post-event zoom-fatigued world.  (Stakeholder engagement, fundraising, online PR, risks/policy, governance, and event marketing.)
• For Professional Service Firms:
  Strategies and policies to implement a successful social media initiative – at the firm and individual levels. (Profile building, business development, prospect due diligence, recruiting, and risk.)
• For Entrepreneurs/Experts/Consultants:
  How to translate personal profile to business growth online. (Profile building, thought leadership, business development, prospect due diligence, and risk.)
• For Marketing Professionals:
  Campaign development, online PR, integration with traditional marketing, SEO, Web integration, and marketing automation.
• For the Job Seeker:
  Advanced strategies for a social media job search. (Reactive and proactive social media; avoiding disqualification, advanced LinkedIn strategies, and avoiding identity theft.)