by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Social MediaTagged as: ROI, Skills
With so much focus on digital ROI and digital performance, an important issue is often forgotten: digital capability.
This concept refers to an organization’s ability to take advantage of the promise of digital, whether it be social media, marketing automation, CRM, or even just the web. Too often, the limiting factor for digital performance is not what is being done, but rather what cannot be done.
Removing the digital glass ceiling means looking at five key areas:
There are many other ways to build digital capability, beyond these five. Nevertheless, this week improve your digital capability by choosing one and doing better at it.
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