Randall has written eight books, each of which explores a topic in significant depth. The books can be used to reinforce the presentation, or can be given to a team to help develop a common vocabulary.
This 300-page book provides some of the most up-to-date strategies and tactics for building an online business. From business planning, to marketing – real and online – to SEO, social media, conversion, CRM integration, and more.
New technology, new member expectations, and tough economics. From journey-mapping to marketing automation: competing in the marketplace of ideas.
This softcover book provides specific strategies and tactics that focus on building business. In addition to marketing and PR, it addresses recruiting, risk management, cost, ROI, and other key business issues. Managers will learn how to save time and develop a weekly checklist of social media priorities, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Little known fact: this book actually provides 157 ways to grow your business, not 101 as it states on the cover.
This book is focussed on people who have developed expertise in the real world, and want to stop being the world's best-kept secret. It provides step-by-step insights on how to build online reputation safely, without wasting your time. Practical tips and methodology, from Anchors and Outposts to Reputation monitoring, Social Media Risk mitigation strategies, Integration with traditional PR, and more.
This book addresses two issues: Efficiency, and Risk mitigation. They describe a clear strategy, and then step-by-step instructions to implement it.
The book describes some of the concepts from my digital strategy presentations (eg Price/Expertise/Trust model, Give to Get, etc), but it is more focused on real-world networking in the context of personal or business success.
Forty years, 10,000 days, 80,000 hours. Measure it any way you like, but this is about the length of your working career. With so much time of your life working, why not invest some time planning it in an organized, strategic manner?
Contact us for more on Randall’s topics, availability, and audience fit.
Please fill out the form below and we will be in touch ASAP.
Randall's expertise and experience in all areas of strategic communication, marketing, web and social media is remarkable in its breadth and depth.
Randall is an idea guy - and I highly recommend him. He is creative, strategic, organized and smart
A top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation.