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Books

Randall has written eight books, each of which explores a topic in significant depth. The books can be used to reinforce the presentation, or can be given to a team to help develop a common vocabulary.

  • The Everything Guide to Starting an Online Business:

    The Everything Guide to Starting an Online Business:

    This 300-page book provides some of the most up-to-date strategies and tactics for building an online business. From business planning, to marketing – real and online – to SEO, social media, conversion, CRM integration, and more.

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  • Digital Transformation for Associations, 2nd Edition

    Digital Transformation for Associations, 2nd Edition

    New technology, new member expectations, and tough economics. From journey-mapping to marketing automation: competing in the marketplace of ideas.

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  • Social Media for Business – 101 Ways to Grow your Business without wasting your time:

    Social Media for Business – 101 Ways to Grow your Business without wasting your time:

    This softcover book provides specific strategies and tactics that focus on building business. In addition to marketing and PR, it addresses recruiting, risk management, cost, ROI, and other key business issues. Managers will learn how to save time and develop a weekly checklist of social media priorities, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Little known fact: this book actually provides 157 ways to grow your business, not 101 as it states on the cover.

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  • Online PR & Social Media for Experts, 4th Edition

    Online PR & Social Media for Experts, 4th Edition

    This book is focussed on people who have developed expertise in the real world, and want to stop being the world's best-kept secret. It provides step-by-step insights on how to build online reputation safely, without wasting your time. Practical tips and methodology, from Anchors and Outposts to Reputation monitoring, Social Media Risk mitigation strategies, Integration with traditional PR, and more.

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  • Online PR & Social Media for Associations and Not-for-Profits

    Online PR & Social Media for Associations and Not-for-Profits

    This book addresses two issues: Efficiency, and Risk mitigation. They describe a clear strategy, and then step-by-step instructions to implement it.

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  • Personal Balance Sheet

    Personal Balance Sheet

    The book describes some of the concepts from my digital strategy presentations (eg Price/Expertise/Trust model, Give to Get, etc), but it is more focused on real-world networking in the context of personal or business success. Forty years, 10,000 days, 80,000 hours. Measure it any way you like, but this is about the length of your working career. With so much time of your life working, why not invest some time planning it in an organized, strategic manner?

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Writing is at the core of many of my activities. As an advisor to management, what I learn on client engagements ends up in my books. The books themselves allow me to explore topics in greater depth, and then make that knowledge accessible to my audiences. Whitepapers give me the ability to comment on a topical issue. And my Make It Happen Tipsheet (600+ of them) allows me to share practical insights, all focused on helping translate knowledge into action.

  • Sylvia Link, APR

    Sylvia Link, APR

    Director of Marketing & Communication Retired Teachers of Ontario

    Randall's expertise and experience in all areas of strategic communication, marketing, web and social media is remarkable in its breadth and depth.

  • Sandy Salem

    Sandy Salem

    VP Marketing Bell Globemedia Interactive

    Randall is an idea guy - and I highly recommend him. He is creative, strategic, organized and smart

  • Bob Coffey

    Bob Coffey

    Vice Chair (ret'd) KPMG

    A top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation.

  • Sylvia Link, APR

    Sylvia Link, APR

    Director of Marketing & Communication Retired Teachers of Ontario

    Randall's expertise and experience in all areas of strategic communication, marketing, web and social media is remarkable in its breadth and depth.

  • Sandy Salem

    Sandy Salem

    VP Marketing Bell Globemedia Interactive

    Randall is an idea guy - and I highly recommend him. He is creative, strategic, organized and smart

  • Bob Coffey

    Bob Coffey

    Vice Chair (ret'd) KPMG

    A top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation.

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