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Social MediaSupplier, Vendor, or Trusted Advisor? (You Choose)Supplier, Vendor, or Trusted Advisor? (You Choose)

“I’m a Trusted Advisor” is on the lips of just about everyone. But in the minds of 100% of your clients, is it 100% true, 100% of the time? (Not usually!)

It’s clear why this is important: there are many who are experts, and there are many who may be cheaper, but the fundamental differentiator will always be trust. Every touchpoint either strengthens or weakens it, as does each marketing decision you make.

Supplier? Vendor? Advisor? Forget it! In this presentation, Randall shares new models on becoming a Trusted Advisor, how to grow your business with this positioning, along with specific and practical examples of how to start.

Note:  In this presentation, Randall gives a reality check, and describes what is really necessary to retool to differentiate, connect, and engage.

This presentation can be delivered as a keynote, workshop, virtual presentation, roundtable, or master class.

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The presentation is a best fit for those in service or knowledge-based businesses, including professional services, financial services, associations, and leadership. It is also a good fit for “challenger brands.”

DELIVERY OPTIONS

  • Keynote (60-90 minutes)
  • Interactive worksop (2-4 hours)
  • Master class (one-day or two-day deep dive)
  • Webcast
  • Facilitated roundtable discussion
  • Point-counterpoint “bar-stool" discussions with one of your leaders or another expert
  • Executive (or front-line staff) fireside interview
  • Digital hotseat (add-on)
  • Live Twitter wall with active back-channel management (add-on)
  • 10-minute "pre-show" before presentation (add-on)

CUSTOMIZATION OPTIONS

Some of the dimensions that will help us precisely tune the presentation to meet your objectives:

CONTENT:
StrategicStrategicTacticalTactical
AUDIENCE:
Senior ExecutiveSenior ExecutiveFront-lineFront-line
PRESENTATION STYLE:
ContentContentEntertainmentEntertainment
FORMAT:
Live in-person Live in-personHybridHybrid VirtualVirtualVirtual Pre-recordedPre-recordedPre-recorded
MEETING GOAL:
Motivation MotivationSkill-buildingSkill-building Skill-buildingGrowthGrowth GrowthEngagementEngagement
  • VALUE BEYOND THE EVENT

  • BEFORE

    • A detailed questionnaire about your meeting objectives and audience
    • 2-4 interviews, to understand your priorities and audience issues.
    • Customized and updated presentation.
    • A movie-trailer promo video to help drive registration.
    • (Yes, Randall does rehearse.)
  • ON-SITE

    • Early arrival to meet attendees, listen to other speakers, and weave this intelligence into the presentation. Early arrival also means early sound checks.
    • A powerful presentation that keeps to your schedule.
    • Will stay the day, to spend time with attendees and answer questions personally.
    • Additional learning materials are optionally available (e.g. books).
  • AFTER

    • Two articles or blog posts that can be used either before the event, or to extend the learning afterwards.
    • Randall will present the keynote in webinar format for those who couldn’t make the live event, at no additional cost. (We take care of the technology – you just need to send the registration link to potential attendees.)
    • A one-page reference sheet that covers the keynote topic.

LET’S
CONNECT

Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

Questions?

Please fill out the form below and we will be in touch ASAP.

  • Get Answers
    • Brad Christmas

      Brad Christmas

      CIO Akin Gump

      Their methodologies have depth and are effective. We get exceptional value for every dollar spent.

    • Adrian Davis

      Adrian Davis

      President Whetstone Inc.

      Randall is a strategic thinker, analytical, and personal. He possesses intellectual muscle, a commitment to optimum outcomes and high integrity - I highly recommend him. Randall is first class!

    • Barry Levine

      Barry Levine

      Conference Chair National SCL Conference

      Randall was a great addition to our annual supply chain conference

    • Brad Christmas

      Brad Christmas

      CIO Akin Gump

      Their methodologies have depth and are effective. We get exceptional value for every dollar spent.

    • Adrian Davis

      Adrian Davis

      President Whetstone Inc.

      Randall is a strategic thinker, analytical, and personal. He possesses intellectual muscle, a commitment to optimum outcomes and high integrity - I highly recommend him. Randall is first class!

    • Barry Levine

      Barry Levine

      Conference Chair National SCL Conference

      Randall was a great addition to our annual supply chain conference

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