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  • Learning Strategy from McDonalds… and Five Guys

    Learning Strategy from McDonalds… and Five Guys

    For those who aren't familiar with the McDonald's menu, there is something for everyone: burgers, fish, chicken (in a bun or nugget-style), salads, fries, gourmet coffee and desert.  If you arrive for breakfast, you can choose from yogurt parfaits, oatmeal, eggs, muffins, egg McMuffins, juices and coffee.  In other words, [More]

  • Social Relevance: Improving Your Signal-to-Noise Ratio

    Social Relevance: Improving Your Signal-to-Noise Ratio

    No one cares about you - they care about how you can solve their problems. Write for your readers. These two expressions epitomize the most important marketing concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, [More]

  • Choosing your focus

    Choosing your focus

    Do you attribute your success to your focus?  Many people do - and in the spirit of "small focus - small success / strong focus - great success" many people are focused on... greater focus.  But is there a downside? Consider the following: Ignoring everything except the goal means that [More]

  • Your Daily Social Media Routine

    Your Daily Social Media Routine

    How do you spend the first 20 minutes at the office each day? If you were in the 1970's, you would spend the time reading the newspaper, then organizing your inbox (the box on your desk), and finally looking at your calendar before "starting" your day. In the 1980's, you [More]

  • Tools of the Trade

    Tools of the Trade

    If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won't matter, and your "expertise" is fast becoming irrelevant. Your long term career is in jeopardy, and your short term prospects are also questionable. Note [More]

  • 13 Social Media New Year’s Resolutions

    13 Social Media New Year’s Resolutions

    Are you one of those people who have given up on New Year's resolutions?  Even if you have, an annual review of your digital profile - and a few resolutions - can make a significant difference to your effectiveness.  Here's my take on a few you should consider: This Week's [More]

  • Reflections on Steve Jobs and the impact of Apple

    Reflections on Steve Jobs and the impact of Apple

    Steve Jobs was a visionary:  incredible focus, a market disruptor, a tech genius, a serial entrepreneur, and so on.  All true, but there is also something else - a thread that underlies and connects everything that Apple does: their focus on the empowered customer. From day one, this was reflected [More]

  • Social Media Stop Sign

    Social Media Stop Sign

    How long ago did you (or your organization) start your Social Media "work"? Likely, a number of years ago.  Remember this? First came LinkedIn: you filled out your profile, asked for (and responded to) connection requests.  Then you asked for (and responded to) recommendation requests, asked (and responded to) questions, [More]

  • The Rule of Three

    The Rule of Three

    Have you ever read a blog post or listened to a presentation, only to find yourself unable to recall what was written or said? Have you ever found yourself frustrated when your own ideas are so quickly forgotten? There are many possible reasons for this, but often the culprit is [More]

  • Prime time

    Prime time

    Are you interrupted so often that you can never get anything done? Too often, our priorities are set by external stimulus, and not through intentional decisions. We focus on the urgent, not the important. The key to addressing this issue is training... everyone around you. If people think that you [More]


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