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Make It Happen Tipsheet

  • Who is your Mahamood?

    Who is your Mahamood?

    Ever wonder about the impact you made with those you've touched? Whether you would be remembered or not? And for what? Every so often, we get a stark reminder of this: someone doesn't remember you - but you think they should. Or someone comes up to you and reminds you [More]

  • Repurpose or Repeat?

    Repurpose or Repeat?

    Have you ever considered how many ways there are to express one of your ideas? Here's a short list: A book A whitepaper A case study A brochure A blog post A newspaper op-ed A voice message or phone call A tweet A magazine article A TV series A documentary [More]

  • Viewpoint: Planning for an Uncertain Future

    Viewpoint: Planning for an Uncertain Future

    In 1997 there was no Google. In 2002 there was no Facebook. There was no Twitter in 2004, Alexa only made it's debut in 2014, and TikTok in 2017. There is no indication that the pace of innovation will slow, so how can you plan for the future when the [More]

  • Are you a Social Media addict?

    Are you a Social Media addict?

    Have you ever been "captured" by an activity, finding it almost impossible to let go? Marathon runners call it the runner's high. Smokers call it an addiction. But what is it called when you can't tear yourself from Facebook, Twitter, YouTube, TikTok or other social networks? If it is part [More]

  • What Digital Communications Tier are you on?

    What Digital Communications Tier are you on?

    Every organization - and every individual - can find themselves somewhere on the three-tier Digital Communications Engagement Index.  Where are you? Level I, Passive:  At best, passive users have a profile on a few sites, but do very little otherwise, with the exception of responding to the occasional connection request.  [More]

  • Trust Takes Time

    Trust Takes Time

    How long does it take to make a sale?  And is it faster using traditional marketing and sales techniques, or digital-based ones? In traditional marketing and sales, advertising informs prospective customers about a product or service. Those who have a need show up and make their purchase. In the more [More]

  • Viewpoint: Risky Business

    Viewpoint: Risky Business

    Picture this scenario: An employee gets charged with a serious offense and the company's name gets mentioned repeatedly in the news reports.  The reporters found the connection to your organization by scanning through Social Media. Or this scenario: A subcontractor tweets (or posts pictures) celebrating the conclusion of a major, [More]

  • Build It and They Will Come:  Social Media Promotion Strategy

    Build It and They Will Come: Social Media Promotion Strategy

    While Build It and They Will Come might work in the movies (remember Field of Dreams?), it doesn't quite work that way online. Yes, you can put up a Facebook page, LinkedIn profile, or YouTube channel, but how can you truly attract followers?  And how can you truly drive engagement?  [More]

  • Consistency builds trust

    Consistency builds trust

    How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was "rescheduled" for some other time? Or travelled to [More]

  • Reflections on Steve Jobs and the impact of Apple

    Reflections on Steve Jobs and the impact of Apple

    Steve Jobs was a visionary:  incredible focus, a market disruptor, a tech genius, a serial entrepreneur, and so on.  All true, but there is also something else - a thread that underlies and connects everything that Apple does: their focus on the empowered customer. From day one, this was reflected [More]

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