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Engagement

  • The Sharpest Point (2)

    The Sharpest Point (2)

    Have you ever listened to a presentation, and felt the signal-to-noise ratio could have been improved?  Or have you ever delivered a critical presentation, and felt that you could have done better... but you were not precisely sure how? Too often we add debris into our presentations.  These are those filler words, unrelated [More]

  • Trust Killers

    Trust Killers

    How much does your organization invest in marketing? Beyond thought leadership and inbound marketing strategies, there is advertising, promotional items, trade shows, CRM, marketing automation, the web and social media.  Any way you look at it, the investment is substantial. Yet despite this focus, and despite all of this strategy, why [More]

  • Growing Your List (Part 2)

    Growing Your List (Part 2)

    In the first part of this post, we consider the importance of growing all channels - not just email.  In this post, we look specifically at growing your email list - 11 different ways of doing so: Plug the leaks:  Sometimes a list is growing just fine, but the growth is negated by people who [More]

  • 14 great reads on building influence and impact

    14 great reads on building influence and impact

    Do your readers read beyond the first sentence or two?  And do they care enough about your ideas to actually act on them?  Writing is a critical engagement skill, so a small investment in time can make your words make a bigger impact. Here are 14 great reads that can increase your effectiveness - and [More]

  • Instant Messaging: Channel of Choice?

    Instant Messaging: Channel of Choice?

    When you reach out to your members, clients, suppliers, regulators, or other stakeholders, how do you do it? In the olden days it was the telex.  Then there was the postal service, and later FAX. Today, perhaps email and Social Media.  But how does social fit in? Or does it? Aside [More]

  • Viewpoint: Feedback on a “bad” post

    Viewpoint: Feedback on a “bad” post

    It's amazing how a "different" perspective-type post generates a ton of feedback.   Two years ago I wrote a post on how to become invisible on the web.  The post described how to remove your footprint, guard your privacy, and generally how to avoid being digitally targeted. The post also [More]

  • Testimonials and References

    Testimonials and References

    When you make a purchase decision, what is the one thing, more than anything else, that gives you confidence that the other party can (and will) do what they promise? Yes, statements of work, contracts, and case studies all play a role.  But what about references and testimonials? References are those conversations [More]

  • Building engagement and community

    Building engagement and community

    Engagement and community both seem to be the ultimate goals for those involved in the Social Media game. Yet building it seems shrouded in mystery; ask many successful community managers, and it is a combination of secret sauce, luck, and a strategy that has been built after-the-fact to explain their [More]

  • Building Downstream Capacity with your Partners

    Building Downstream Capacity with your Partners

    Have you ever heard the expression "you're only as strong as your friends?"  No where is this more true than with digital marketing. Too achieve a particular objective, organizations will often invest in a focused campaign.  It has a beginning, middle, and end.  Its results can be measured.  And when [More]

  • Mobile Marketing: location, just-in-time, and simplicity

    Mobile Marketing: location, just-in-time, and simplicity

    What have been the most transformational marketing innovations in society?  TV and Direct mail/database marketing rank up there.  Email, the web, and social media also do.  And so does mobile - but why? It is too easy to think of mobile as nothing more than a small screen.  Web designers [More]

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