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Social MediaAI: Wild West, Wasted Time, or the Best Thing Since Sliced BreadBuilding AI Strategy, Testing Tactics, and Mitigating Risk

Every day there is a new announcement about Generative AI – how do you keep up?  And how does it fit with your strategy? 

Yes, you’ve figured out the web, social media, mobile, and you’ve gotten through COVID, but is Generative AI (ChatGPT, Gemini, Claude, Stable Diffusion, etc) truly a game-changer?  Can it provide strategic competitive advantage, or is it just another tactic that can improve productivity?  How can AI be embedded within your organization, beyond marketing and content generation?  And most importantly, how can you avoid the “dark side” and protect against high-risk activities, IP theft, and public embarrassment?   

In this presentation, Randall provides practical and timely insight into the promise of AI, the practical realities, and what organizations should do today to position themselves for success. 

Every presentation is completely updated and customized for the audience, and can be delivered as a keynote, workshop, virtual presentation, or master class.

  • For Corporate Audiences:
    AI strategies to grow your business, reduce costs, and avoid the risks. (Marketing, business development, innovation and product development, recruiting, internal collaboration, risks and policy, and governance.)
  • For Associations and Not-for-profits:
    Harnessing the power of AI to improve member engagement, development and marketing, cost reduction.  (Stakeholder engagement, fundraising, content development, risks/policy, governance, and event marketing.)
  • For Professional Service Firms:
    Strategies and policies to implement a successful AI initiative – at the firm and individual levels. (Profile building, business development, proposals, content development, recruiting, and risk.)
  • For Entrepreneurs/Experts/Consultants:
    How to grow your business.  And how to translate personal profile to business growth online. (Profile building, thought leadership, business development, content development, and risk.)
  • For Marketing Professionals:
    Campaign development, Tools and techniques, workflows, content development, cost management.

DELIVERY OPTIONS

  • Keynote (45-90 minutes)
  • Interactive worksop (2-4 hours)
  • Master class (one-day or two-day deep dive)
  • Webcast
  • Facilitated roundtable discussion
  • Point-counterpoint “bar-stool" discussions with one of your leaders or another expert
  • Executive (or front-line staff) fireside interview
  • Digital hotseat (add-on)
  • Live Twitter wall with active back-channel management (add-on)
  • 10-minute "pre-show" before presentation (add-on)

CUSTOMIZATION OPTIONS

Some of the dimensions that will help us precisely tune the presentation to meet your objectives:

CONTENT:
StrategicStrategicTacticalTactical
AUDIENCE:
Senior ExecutiveSenior ExecutiveFront-lineFront-line
PRESENTATION STYLE:
ContentContentEntertainmentEntertainment
FORMAT:
Live in-person Live in-personHybridHybrid VirtualVirtualVirtual Pre-recordedPre-recordedPre-recorded
MEETING GOAL:
Motivation MotivationSkill-buildingSkill-building Skill-buildingGrowthGrowth GrowthEngagementEngagement
  • VALUE BEYOND THE EVENT

  • BEFORE

    • A detailed questionnaire about your meeting objectives and audience
    • 2-4 interviews, to understand your priorities and audience issues.
    • Customized and updated presentation.
    • A movie-trailer promo video to help drive registration.
    • (Yes, Randall does rehearse.)
  • ON-SITE

    • Early arrival to meet attendees, listen to other speakers, and weave this intelligence into the presentation. Early arrival also means early sound checks.
    • A powerful presentation that keeps to your schedule.
    • Will stay the day, to spend time with attendees and answer questions personally.
    • Additional learning materials are optionally available.
  • AFTER

    • Two articles or blog posts that can be used either before the event, or to extend the learning afterwards.
    • Randall can present the keynote in webinar format for those who couldn’t make the live event. (We take care of the technology – you just need to send the registration link to potential attendees.)
    • A one-page reference sheet that covers the keynote topic.

LET’S
CONNECT

Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

Questions?

Please fill out the form below and we will be in touch ASAP.

  • Get Answers
    • Joseph Palumbo

      Joseph Palumbo

      Executive Director Schulich School of Business, York University

      Randall is professional in every sense of the word. He researches his material, presents with authority and style and follows up with participants diligently.

    • Sylvia Plester-Silk

      Sylvia Plester-Silk

      Catalyst On Purpose Transformation

      Randall has a gift of being able to take complex processes and make them understandable and applicable. Our participants raved about the incredible quality and clarity of his message.

    • Cass Bayley

      Cass Bayley

      President Bayley Group Inc.

      Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!

    • Joseph Palumbo

      Joseph Palumbo

      Executive Director Schulich School of Business, York University

      Randall is professional in every sense of the word. He researches his material, presents with authority and style and follows up with participants diligently.

    • Sylvia Plester-Silk

      Sylvia Plester-Silk

      Catalyst On Purpose Transformation

      Randall has a gift of being able to take complex processes and make them understandable and applicable. Our participants raved about the incredible quality and clarity of his message.

    • Cass Bayley

      Cass Bayley

      President Bayley Group Inc.

      Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!

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