Think what it was like to be Lewis Downing Jr: Back in the mid-late 1800's, he was the President of the Abbot-Downing Company, one of America's most celebrated stagecoach manufacturers. He was at the top of his game, literally opening up the west with his vehicles. Lewis Downing Jr. supported an entire [More]
While the internet has changed the world of publishing fundamentally, the world of writing has been fundamentally shifted as well. Consider who is actually doing the writing: Professional writers are educated in the craft of investigation and written expression, and spend an entire career learning how to convey complex concepts [More]
If you use the web on a mobile device, do you ever get frustrated by a site that forces you to pinch-and-zoom to read the content? Or a mobile website that seems to hide what you think is key information - like the street address and phone number? If your [More]
Marketing and sales are at the core of almost every organization. Whether it is writing a proposal for a prospect, encouraging a person to join your organization, or selling an internal team on a concept, the act of gaining alignment and commitment is critical. More evidence of the importance of [More]
Most marketers understand the basics of putting up a website, but rarely get a glimpse into what is likely the most important part of the process: testing. Done properly, testing is time-consuming. When the schedule (or budgets) are tight, unfortunately, it is the first thing to go. And when this [More]
Engagement and community both seem to be the ultimate goals for those involved in the Social Media game. Yet building it seems shrouded in mystery; ask many successful community managers, and it is a combination of secret sauce, luck, and a strategy that has been built after-the-fact to explain their [More]
Often times, the greatest insights happen at the intersection of two areas, and this is certainly true of the intersection between marketing and business development. Typically, what lives here are leads. Marketers develop initiatives that build leads. Then sales "works" the leads, hopefully converting them into clients. This is true, [More]
Most leaders are not aware of the range of risks that lurk behind the shiny pull of many Social Media sites and activities. Many can be mitigated if identified in the planning stages, through training, policy, or through changes of internal process. Monitoring can catch others; early detection can lessen [More]
The world is changing: it's getting smaller. Ironically though, the smaller it gets, the more choice there seems to be. In the early 1800s, a trip from Toronto to New York would involve horses, or a stagecoach, 12+ days, and significant risk and expense. In the mid 1800s the trip [More]
Have you ever heard the expression "you're only as strong as your friends?" No where is this more true than with digital marketing. Too achieve a particular objective, organizations will often invest in a focused campaign. It has a beginning, middle, and end. Its results can be measured. And when [More]
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