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Make It Happen Tipsheet

  • Generation Gap

    Generation Gap

    Look around: who are the Digital go-to people in your office?  Look around again, and identify the people with the strongest business acumen.  In almost all organizations, the first group is younger, with-it hipsters, while the second group is typically much older.  Getting these groups on the same page can [More]

  • Crowdsourcing

    Crowdsourcing

    How often have you run into a creative roadblock? Or you were stumped with a problem that you couldn't figure out? When this happens, we are usually operating under a conventional wisdom that artificially closes the door to possibility. To break the block, one need only ask for help from [More]

  • Viewpoint:  Email, R.I.P.

    Viewpoint: Email, R.I.P.

    Picture this scene from a few decades ago: you're working in your office, and your assistant bursts in, with an important announcement:  You've received... a FAX!  The correspondence was critically important - and you were too. Then a few years later, the FAX was replaced by AOL's chirpy voice, announcing [More]

  • It’s not about me

    It’s not about me

    Maybe you also have seen this TV commercial. After a service encounter, an attractive executive faces the camera, smiles and says, "It's all about me." If someone said this type of comment to you, what would you think? If everyone had this type of attitude, we wouldn't have volunteers, mentors, [More]

  • Attraction and Conversion

    Attraction and Conversion

    Are you one of those thousands (millions?) who build a social profile, only to find that you have very few "friends"? Maybe you are one of those millions (or billions?) of businesses that have built a website, but have found that no one is calling? Or no one is buying? [More]

  • Exit the Bubble: Unfinding Your Tribe

    Exit the Bubble: Unfinding Your Tribe

    Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming "agreeable" content? While we may think we do the former - who doesn't have a self image of being open-minded - too often we live in a bubble. The promise of [More]

  • Your Daily Social Media Routine

    Your Daily Social Media Routine

    How do you spend the first 20 minutes at the office each day? If you were in the 1970's, you would spend the time reading the newspaper, then organizing your inbox (the box on your desk), and finally looking at your calendar before "starting" your day. In the 1980's, you [More]

  • Three Marketing Models

    Three Marketing Models

    Frameworks and models are a great way to unpack a challenge, and often provide clues as to how it might be solved.  Here are three that I have written about extensively in my books... but never together. Model One: One of the most powerful real-world networking techniques is called "give-to-get". [More]

  • Social Choice: Ignore, Listen, Join or Host

    Social Choice: Ignore, Listen, Join or Host

    Think back to when you last bought a book - did you check the reviews on Amazon? When you last booked a hotel - did you check the hotel rankings?  There is an incredible conversation happening on the social web, and for the first time in history, there is transparency: [More]

  • Viral Video Checklist

    Viral Video Checklist

    You've created your own YouTube masterpiece, and after three weeks, it has 137 views.  While the number is gratifying, if you're like many first-time content producers, you are probably wondering how to improve the viewership... beyond 10,000.  Or a million.  Or ten million. While there is no way to predict [More]

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