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Make It Happen Tipsheet

  • Back to the Basics

    Back to the Basics

    Wake up, wash, dress, and eat breakfast. Scan the headlines, scan LinkedIn, Facebook, Twitter, and Blog comments. Read and respond to comments in your communities. Then start the day. Check voice mail. Check email, and respond to emails from LinkedIn groups, Facebook, and Twitter direct messages. Then see if there [More]

  • Marketing Insight:  When Users Defect

    Marketing Insight: When Users Defect

    Have you labored over your blog, Facebook, LinkedIn, or Twitter for years, only to suddenly find a huge drop in your traffic? As leaders begin to probe the Return on Social Media Investment, an unexpected reversal is frustrating - and can have direct impact on the organization's brand... and those [More]

  • Audience Assumptions

    Audience Assumptions

    My recent trip to India has once again sensitized me to an assumption that writers and speakers too often make:  that everyone understands what you mean to say. This is absolutely not the case.  Test yourself - what do the following three words mean?  Flyover, Subway, and Removalist. If you [More]

  • Access Assumptions

    Access Assumptions

    Instead, I found a thriving entrepreneurial culture, where everyone - from the richest to the (almost) poorest - is connected in two ways: by cellphone, and in the real world.  The majority of the billion (95% to be exact) are busy living, rather than voyeuristically watching others live via Facebook [More]

  • Signalling Your Intentions

    Signalling Your Intentions

    In a land where lane markings are ignored at best, as each vehicle (autorickshaw, car, motorcycle or truck) approaches from the side or rear, they honk their horns as if to say, "I'm here". The response is a quick honk back, "I heard you", to which the passing vehicle will [More]

  • Tools of the Trade

    Tools of the Trade

    If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won't matter, and your "expertise" is fast becoming irrelevant. Your long term career is in jeopardy, and your short term prospects are also questionable. Note [More]

  • Five Social Media New Year’s Career Resolutions

    Five Social Media New Year’s Career Resolutions

    1) Resolve to become more proactive: Social media is a great resource for connecting with people, but it is the most powerful when it is used to "amplify" real-world relationships proactively.  This year, get in the habit of checking a connection's profile before a meeting.  Get in the habit of [More]

  • 13 Social Media New Year’s Resolutions

    13 Social Media New Year’s Resolutions

    Are you one of those people who have given up on New Year's resolutions?  Even if you have, an annual review of your digital profile - and a few resolutions - can make a significant difference to your effectiveness.  Here's my take on a few you should consider: This Week's [More]

  • All the world’s a stage

    All the world’s a stage

    ...and all the men and women merely players.  Shakespeare may have said this in the 1600's, but it is more true than ever today. Politicians, celebrities and others have always known that an audience was watching and judging. Today, a different paparazzi watch and judge us - we call them [More]

  • Who is your Mahamood?

    Who is your Mahamood?

    Ever wonder about the impact you made with those you've touched? Whether you would be remembered or not? And for what? Every so often, we get a stark reminder of this: someone doesn't remember you - but you think they should. Or someone comes up to you and reminds you [More]

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