Speaking Topics
Randall Craig helps organizations and individuals land the Digital Strategy airplane. He shares practical, been-there-before advice from his 23 years of Digital Strategy experience as a Consultant, Senior Executive, Entrepreneur, Best-selling Author (and Black Belt in Karate). He does this for 12-person teams, 1200-person webcasts, and at conferences with thousands in the audience.
1) Social Media without wasting your time or losing your identity
There are over 500+ social media sites – yikes! So how should they be embedded – or not – into your overall strategy? How can you reduce exposure to identity theft? How do you reduce service costs, while keeping up with the seemingly endless requirements to “engage”? And how do you measure results? For Corporations and Professionals: Seven social media strategies to grow your business – and avoid the risks. (Business development, Recruiting, Internal collaboration, Risks and policy, Governance). For Associations and Not-for-profits: Harnessing the power of Social Media to improve member engagement, development and marketing. (Stakeholder engagement, fundraising, Online PR, Risks/policy, Governance, event marketing)
2) It’s NOT Called Thought Followership
While most people work hard at becoming trusted advisors, becoming a “thought leader” is far more difficult – and in today’s world, more strategic than ever. Based on the research in his books, Randall will share some of the newest thinking on how to use content, digital, and marketing automation to build your business – and practical tips on how to get started.
3) Building Digital Trust
Do you really trust Facebook? Do your customers really like email spam? (Didn’t think so.) Every digital touchpoint either moves your organization up, or down, the trust curve; yet so many organizations have never strategically looked at how to take control of this important lever. In this presentation, Randall introduces several models that can do this, along with examples, both good and bad.
4) Digital Transformation
From augmented reality to social-CRM integration to machine learning and AI, new technologies are changing the competitive landscape. At the same time, pressure to cut costs, deliver greater value, and be more responsive are forcing organizations – and individuals – to work far differently than before. In this presentation, Randall describes these trends and futures, and how to retool to differentiate, connect, and engage.
5) Networking Skills for Success
Whether you are selling a product, a service, or yourself, the relationship will always cement the deal. In this presentation, participants will learn practical, hands-on tips for developing and nurturing relationships. This isn’t “how to schmooze”, but provides specific guidance on how to grow value and influence with others. This session starts the process of networking by providing tools for attendees to meet each other immediately… and gain greater value from the conference itself.
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Every presentation is completely customized for the audience, and can be delivered as a keynote, workshop, webcast, or master class.
Questions? Happy to help – please don’t hesitate to call.
About Randall Craig
Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.
