Are you still playing the numbers game with your Social Media accounts? When you first sign up, you aim for ten connections. Then 50, 100, 250, and finally the coveted 500 - you've arrived. And then you aim for 1000. Then 2000. How many is too many? As I look [More]
While corporations are trying to figure out how to use the Social Media carrot to entice their customers to buy, their customers are using a powerful Social Media stick when it comes to expressing their disappointment and dissatisfaction. In the olden days, corporate policy may have been the customer is [More]
No CEO wants to be known as a hypocrite. But unfortunately, many are precisely that - here's why. There is an interesting conundrum that many companies face when expanding beyond their borders. A key reason for their success at home has been that they could take advantage of the homegrown [More]
Even from the most committed employees, one question comes up over and over again: where does Social Media fit into my next job search. It might be couched in different language (How do I develop professional profile/How do I take advantage of Social tools for support, etc), but the question [More]
If you're reading this, the chances that you are on Facebook are relatively high. And sadly, the chances that you personally will duplicate Mark Zuckerberg's business success are relatively low. Very few of us will take our companies public, let along profit so handsomely during our careers. What we can [More]
Chances are that you are not a blogger. But chances are relatively high that you like the idea of being one. During my last 100 or so presentations, I asked the audiences if they blog: surprisingly, only a sprinkling of hands typically go up. When asked if they like the [More]
Wake up, wash, dress, and eat breakfast. Scan the headlines, scan LinkedIn, Facebook, Twitter, and Blog comments. Read and respond to comments in your communities. Then start the day. Check voice mail. Check email, and respond to emails from LinkedIn groups, Facebook, and Twitter direct messages. Then see if there [More]
Have you labored over your blog, Facebook, LinkedIn, or Twitter for years, only to suddenly find a huge drop in your traffic? As leaders begin to probe the Return on Social Media Investment, an unexpected reversal is frustrating - and can have direct impact on the organization's brand... and those [More]
My recent trip to India has once again sensitized me to an assumption that writers and speakers too often make: that everyone understands what you mean to say. This is absolutely not the case. Test yourself - what do the following three words mean? Flyover, Subway, and Removalist. If you [More]
Instead, I found a thriving entrepreneurial culture, where everyone - from the richest to the (almost) poorest - is connected in two ways: by cellphone, and in the real world. The majority of the billion (95% to be exact) are busy living, rather than voyeuristically watching others live via Facebook [More]
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