Randall has written 30+ whitepapers, each of which explores a singular issue in greater depth. Depending on the presentation topic, Randall will provide one or more relevant whitepapers to all attendees to extend their learning further. A few of his white papers are shown below:
Clients – and prospective clients – go through a journey from awareness through preference, trial, and finally commitment. One of the key roles for leadership (and the board) is to examine [...]
Traditional marketers have always defined their approach by the Five P’s: People, Product, Price, Promotion, Place. Viral Marketing (VM), on the other hand, is the family of marketing techniques that make [...]
From making your video “viral” (an almost impossibility) to the basics of using video in a content marketing/trust-building context, we are no longer in an age of experimentation. This whitepaper provides [...]
Building engagement is always a question of working at the intersection of what "they" want – and what you might need. Focusing on only one is a sure-fire way to either [...]
While working with private companies (of all sizes) it has become clear that many don’t have proper governance/support structures for their CEOs. Growing an organization profitably is a challenge at the [...]
This concise paper outlines a strategy and provides specific details on how to leverage Digital - including Social Media - to plan and execute events. (And to fill seats.) Ideas are [...]
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Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!
Randall is an idea guy - and I highly recommend him. He is creative, strategic, organized and smart
Randall is simply one of the brightest people I know. He is gifted in seeing things from both the 50,000 foot level and sea level at the same time, and snatching -- seemingly from thin air -- the one piece of the puzzle that will make the entire strategy work