If you do really think that you are a Thought Leader, test yourself. In this presentation, Randall will challenge you with ten tests, and then share different ways to improve your thought leadership on each dimension.
Every presentation is completely customized for the audience, and can be delivered as a keynote, workshop, virtual presentation, or master class.
Randall will explore the two fundamental frameworks that underlie marketing your expertise: the Trust Curve and the Price/Expertise/Trust model – and describe how they can be used by individuals, groups, and the organization overall to support a thought leadership and trusted advisor strategy.
The presentation will also describe the changing role of content as evidence of thought leadership – and how to build content that parallels the client journey from awareness to engagement to referral.
Finally, Randall will explore how thought leadership can be leveraged through the strategic use of technology – marketing automation and CRM – to save time and improve efficiency.
Based on the research in his books, Randall will share some of the newest thinking on how to use content, social media, and marketing automation to increase influence – and build sustainable competitive advantage. (And how to do this without wasting your time or blowing your budget.)
Note: The concepts in this presentation can also be delivered in a coaching format for senior executives, professionals, and experts.
My presentation session will be customized to meet your precise objectives. Some of the dimensions that will help us precisely tune the presentation for your audience:
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Randall is a perceptive, highly innovative thinker with an acute awareness of the fundamental principles of business and a sincere curiosity in the promise of technology and how it can improve the human condition.
Randall Craig has that rare combination of subject matter expertise and performance excellence. He is authentic on stage, smart, and makes the complicated simple. He made effective use of the "Hot Seat" - something only a real expert should even attempt… and he qualifies in spades. Highly recommended.
A top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation.