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Social MediaIt’s NOT called Thought FollowershipGrowing reputation and influence

Thought Leadership?  While most professionals work hard at becoming trusted advisors, becoming a “thought leader” is far more difficult – and in today’s world, more strategic than ever.

If you do really think that you are a Thought Leader, test yourself.   In this presentation, Randall will challenge you with ten tests, and then share different ways to improve your thought leadership on each dimension.

Every presentation is completely customized for the audience, and can be delivered as a keynote, workshop, virtual presentation, or master class.

Randall will explore the two fundamental frameworks that underlie  marketing your expertise: the Trust Curve and the  Price/Expertise/Trust model – and describe how they can be used by individuals, groups, and the organization overall to support a thought leadership and trusted advisor strategy.

The presentation will also describe the changing role of content as evidence of thought leadership – and how to build content that parallels the client journey from awareness to engagement to referral.

Finally, Randall will explore how thought leadership can be leveraged through the strategic use of technology – marketing automation and CRM – to save time and improve efficiency.

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Based on the research in his books, Randall will share some of the newest thinking on how to use content, social media, and marketing automation to increase influence – and build sustainable competitive advantage. (And how to do this without wasting your time or blowing your budget.)

Note:  The concepts in this presentation can also be delivered in a coaching format for senior executives, professionals, and experts.

DELIVERY OPTIONS

  • Keynote (60-90 minutes)
  • Interactive worksop (2-4 hours)
  • Master class (one-day or two-day deep dive)
  • Webcast
  • Facilitated roundtable discussion
  • Point-counterpoint “bar-stool" discussions with one of your leaders or another expert
  • Executive (or front-line staff) fireside interview
  • Digital hotseat (add-on)
  • Live Twitter wall with active back-channel management (add-on)
  • 10-minute "pre-show" before presentation (add-on)

CUSTOMIZATION OPTIONS

My presentation session will be customized to meet your precise objectives. Some of the dimensions that will help us precisely tune the presentation for your audience:

CONTENT:
StrategicStrategicTacticalTactical
AUDIENCE:
Senior ExecutiveSenior ExecutiveFront-lineFront-line
PRESENTATION STYLE:
ContentContentEntertainmentEntertainment
FORMAT:
Live in-person Live in-personHybridHybrid VirtualVirtualVirtual Pre-recordedPre-recordedPre-recorded
MEETING GOAL:
Motivation MotivationSkill-buildingSkill-building Skill-buildingGrowthGrowth GrowthEngagementEngagement
  • VALUE BEYOND THE EVENT

  • BEFORE

    • A detailed questionnaire about your meeting objectives and audience
    • 2-4 interviews, to understand your priorities and audience issues.
    • Customized and updated presentation.
    • A movie-trailer promo video to help drive registration.
    • (Yes, Randall does rehearse.)
  • ON-SITE

    • Early arrival to meet attendees, listen to other speakers, and weave this intelligence into the presentation. Early arrival also means early sound checks.
    • A powerful presentation that keeps to your schedule.
    • Will stay the day, to spend time with attendees and answer questions personally.
    • Additional learning materials are optionally available (e.g. books).
  • AFTER

    • Two articles or blog posts that can be used either before the event, or to extend the learning afterwards.
    • Randall will present the keynote in webinar format for those who couldn’t make the live event, at no additional cost. (We take care of the technology – you just need to send the registration link to potential attendees.)
    • A one-page reference sheet that covers the keynote topic.

LET’S
CONNECT

Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

416-918-5384 [email protected]

Questions?

Please fill out the form below and we will be in touch ASAP.

  • Patrick Ferrier

    Patrick Ferrier

    President McGraw-Hill Ryerson Higher Ed

    Randall is a perceptive, highly innovative thinker with an acute awareness of the fundamental principles of business and a sincere curiosity in the promise of technology and how it can improve the human condition.

  • Donald Cooper

    Donald Cooper

    MBA, CSP Canadian Speakers Hall of Fame

    Randall Craig has that rare combination of subject matter expertise and performance excellence. He is authentic on stage, smart, and makes the complicated simple. He made effective use of the "Hot Seat" - something only a real expert should even attempt… and he qualifies in spades. Highly recommended.

  • Bob Coffey

    Bob Coffey

    Vice Chair (ret'd) KPMG

    A top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation.

  • Patrick Ferrier

    Patrick Ferrier

    President McGraw-Hill Ryerson Higher Ed

    Randall is a perceptive, highly innovative thinker with an acute awareness of the fundamental principles of business and a sincere curiosity in the promise of technology and how it can improve the human condition.

  • Donald Cooper

    Donald Cooper

    MBA, CSP Canadian Speakers Hall of Fame

    Randall Craig has that rare combination of subject matter expertise and performance excellence. He is authentic on stage, smart, and makes the complicated simple. He made effective use of the "Hot Seat" - something only a real expert should even attempt… and he qualifies in spades. Highly recommended.

  • Bob Coffey

    Bob Coffey

    Vice Chair (ret'd) KPMG

    A top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation.

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