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Randall's Resources
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Becoming an efficient thought leader

One of the more popular thought leadership "strategies" is to create relevant, provoking, leading-edge content.  Not only does this provide evidence of the thought leader's special knowledge, but it also helps attract new followers, through sharing (social and real-world), and through discovery (Google, conference speeches, and publicity.) The most successful thought leaders recognize that this means creating content in multiple formats, using multiple channels, at multiple frequencies. After all, followers all have different preferences on how they may wish to consume this content - they [...]
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Six Top Thought Leadership Articles

For most people in senior roles, the holy grail of recognition is embodied in two terms: Thought Leadership and Trusted Advisor.  Yet too often, these very terms are thrown around, overused, and just perhaps, may be losing their value. Notwithstanding this, the underlying concepts are powerful - with a matching value in the marketplace.  Here are six posts that explore these concepts: This first article describes the intersection between Price/Expertise/Trust. https://www.randallcraig.com/cheap-smart-and-trusted/ This next article revisits the concept, but asks what happens [...]
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Bloated Websites: Transparency vs. Accessibility

How often are you frustrated by websites that have so many pages, it is impossible to actually find anything? Unfortunately, this is all to common of a complaint.  Websites are often used as corporate dumping grounds for every bit of information from every new initiative, often spanning backwards into the decades.  And every time the website is redeveloped, the old content continues to be dressed in shiny new clothes; rarely is any time spent cleaning the closet of older, no longer relevant content. Why is this?  Here are five reasons: Internal political pressure [...]
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About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.