Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into action...in a quick, action-oriented 60-second nugget.

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Randall's Resources
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Big data, analytics, and competitive advantage

Ask your CEO, and they will say that your greatest asset is your people. Ask your marketing chief, and the answer will be your brand. And ask your CFO, your value is determined by your revenue or EBITDA. But is it possible that they may all be wrong... or may soon be? (Hint: how would your CIO answer?) The profusion of systems has led to a bumper crop of data. Facebook, LinkedIn, Twitter, YouTube, and all of the other social media sites track the beginning of the journey, while marketing automation tracks the latter part of it. CRM systems track prospect and client activity, while ERP syste [...]
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Re-looking at the rush to digital

Does the trend to digital mean that traditional communications are effectively... dead?  That all of your traditional communication tools (newsletters, magazines, brochures, booklets, etc) are destined for the trash heap?  One only needs to look at the sorry plight of the newspaper business to see that the future doesn't look rosy. The world has changed. Or have we so bought into the inevitability of technology that it has blinded us to what we are giving up?  And have we left many of our key target audiences frustrated, disengaged, or abandoned?  Consider your own behavior: Do [...]
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Checklist: 20 Top News Sharing Ideas

When there is important news, how do you share it?  At the 30,000 foot level, the answer is simple: send an email and put it on Social Media.  When it comes to execution, however, many organizations miss great opportunities to get the word out. Here are 20 ways... Social Media Write a blog post about it, but tie the news to the reader: answer the question "so what"? Create a mini-video (60-90 seconds), possibly including it within the blog, but also post it on YouTube. Update your LinkedIn Company page. Update your LinkedIn Status. Publish a LinkedIn article: simi [...]
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About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.