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Randall’s weekly perspective, rants, provocative questions, innovative models and responses to current thinking.

  • Digital Transformation Strategy: New geographies

    Digital Transformation Strategy: New geographies

    Not necessarily. Many organizations have bundled their products in a service wrapper, and many deliverables are often partly digital, if not digital-first. If either of these are true for your organization, the cost/benefit equation of widening your geographic reach has become vastly different. Even so, using a "new geography" strategy [More]

  • Digital Transformation Strategy: Crowdsourcing

    Digital Transformation Strategy: Crowdsourcing

    The Oxford dictionary defines crowdsourcing as "the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet." Crowdsourcing encompasses a spectrum of activities from engagement in internet discussion groups and social [More]

  • Digital Transformation Strategy: Shared Services

    Digital Transformation Strategy: Shared Services

    Most leaders would look closely at the source of the claim: is it coming from a credible source, or from a promoter with a dubious reputation? Hopefully, since it is coming from me, you would think it is coming from a credible source. But the question stands: is the claim [More]

  • Digital Transformation Strategy: Debundling

    Digital Transformation Strategy: Debundling

    The question, however, is whether each of those interdependent functions are really "best of class" in their area. Or perhaps more specifically, whether the staff in these areas are considered stars, and whether these areas deserve priority investments. The answer is, usually, no. The functions of these non-core areas of [More]

  • Digital Transformation Strategy: Transformation to SAAS

    Digital Transformation Strategy: Transformation to SAAS

    Here are four steps to begin the process: 1. Define your "as a service": At one time, it only meant software. It may have been an API (applications programming interface), a webhook, plug-in, a website, or some other mechanism that provided metered functionality, either to another application, or to a [More]

  • Digital Transformation Strategy: White Label

    Digital Transformation Strategy: White Label

    Years ago, companies realized that their (expensive) factories were sitting idle whenever there wasn't enough demand. They reckoned that if they built products in their factories for other companies during downtime, their ROI would skyrocket. In the food industry, this was called "co-packing". White labelling in the digital world uses [More]

  • LinkedIn Spam Reduction Strategy

    LinkedIn Spam Reduction Strategy

    One of the current practices (let's not call it a "best" practice) that people use on LinkedIn, is to reach out to a prospect based on an affinity of some type, and then ask to be a connection. The request to be a contact can start out innocently ("I notice [More]

  • Webinar Marketing Blueprint

    Webinar Marketing Blueprint

    While you may be doing many of these ideas already, it always makes sense to look at this question anew. Each of them probably deserves its own tipsheet, but for now, consider this one a checklist. Marketing (Bums in seats) Partners (put together a partner kit): Either share downstream revenue [More]

  • Transparency and Risks with Segment-of-One Marketing

    Transparency and Risks with Segment-of-One Marketing

    The conventional wisdom is that segment-of-one marketing is the logical outcome of big data, and that the gains (more relevant targeting, more effective ad buys, lower costs, higher sales, etc.) far outweigh the risks. But have they? As organizations move to more sophisticated data-oriented marketing, it is all too easy [More]

  • Proposal Triggers: How to Generate More Business

    Proposal Triggers: How to Generate More Business

    So how to solve this problem? The high-level answer is that this is precisely what marketing should be doing: generating leads. And turning leads into proposals is precisely what the business development function is responsible for. So where's the disconnect? Yes, CRM, marketing automation, content strategy, thought leadership, newsletters, advertising, [More]

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  • Patrick Ferrier

    Patrick Ferrier

    President McGraw-Hill Ryerson Higher Ed

    Randall is a perceptive, highly innovative thinker with an acute awareness of the fundamental principles of business and a sincere curiosity in the promise of technology and how it can improve the human condition.

  • Bob Coffey

    Bob Coffey

    Vice Chair (ret'd) KPMG

    A top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation.

  • Adrian Davis

    Adrian Davis

    President Whetstone Inc.

    Randall is a strategic thinker, analytical, and personal. He possesses intellectual muscle, a commitment to optimum outcomes and high integrity - I highly recommend him. Randall is first class!

  • Patrick Ferrier

    Patrick Ferrier

    President McGraw-Hill Ryerson Higher Ed

    Randall is a perceptive, highly innovative thinker with an acute awareness of the fundamental principles of business and a sincere curiosity in the promise of technology and how it can improve the human condition.

  • Bob Coffey

    Bob Coffey

    Vice Chair (ret'd) KPMG

    A top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation.

  • Adrian Davis

    Adrian Davis

    President Whetstone Inc.

    Randall is a strategic thinker, analytical, and personal. He possesses intellectual muscle, a commitment to optimum outcomes and high integrity - I highly recommend him. Randall is first class!

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