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Randall’s weekly perspective, rants, provocative questions, innovative models and responses to current thinking.

  • Six Levels of Website Security

    Six Levels of Website Security

    The six levels of website security: Secure the network: Configuring Cloudflare, which helps prevent denial-of-service attacks, and provides DNS-related protection. A side benefit is that the Cloudflare CDN can also speed up the site dramatically. Secure the server: Hosting the site on a commercial-strength hosting provider, such as WPengine or [More]

  • Building an SEO-focused Website

    Building an SEO-focused Website

    Yes, there are technical things that should be done, and yes, you can hire people to do that work, but this must really happen only after you do the heavy lifting yourself. And for the majority of organizations, it starts with remembering one key truth: Your prospects (and clients) don't [More]

  • Gamification and Engagement Signals

    Gamification and Engagement Signals

    How might this even be possible? Gamification can help. This is the family of signals that you build into your engagement processes that rewards behaviors that are aligned with your goals. Gamification started with — and remains a staple of — the gaming world. About a hundred years ago, pinball [More]

  • Email List Quality

    Email List Quality

    Jack Welch, the former CEO of General Electric, is regarded as one of the most successful business minds of all time. At one time, he held that the bottom 10% performers across his business should be fired, and replaced with new people. The reasoning was that since they were at [More]

  • Apple’s Trust Disclosure as a Competitive Advantage

    Apple’s Trust Disclosure as a Competitive Advantage

    While this graphic (source: Reddit) shows the differences for messaging platforms, the difference is just as stark for browsers (Chrome vs all others), and search (Google vs all others.) And Android (vs iOS). And Google Assistant and Alexa (vs Siri). The question, however, isn't how "good" or "bad" a particular [More]

  • Losing Trust with Creepy Tracking

    Losing Trust with Creepy Tracking

    Perhaps even worse is the notification that pops up on your phone from a retailer or service provider when you go to a particular location. Many people are completely unaware that many "loyalty" apps track your location, sometimes 24h/day, then send that information to data brokers, who cross-reference this with [More]

  • Trust, Pain, and Price

    Trust, Pain, and Price

    Trust and Pain:With low trust and low pain, there is no need, and therefore no business that is available. And as the pain grows, high-trust competitors will scoop the business. With high trust, the spectrum is more palatable: the business is yours, with the proviso that price would reflect the [More]

  • Monetizing Thought Leadership: Client Journeys

    Monetizing Thought Leadership: Client Journeys

    The journey can be characterized in four stages: from “I don't know this person”, to “I think they are an expert”, to “let's give them a try”, to “let's engage them”. (This is my Trust Curve™ model of awareness, preference, trial, commitment. More details at https://www.randallcraig.com/insight-unpacking-the-trust-curve.) The idea is that the [More]

  • Tactical Relationship Building: Give to Get

    Tactical Relationship Building: Give to Get

    The question though, is what happens when there isn't any interest. When you don't have the solution right then and there. Has all of your marketing effort and investment been a waste? Should one simply "give up" and move to the next prospect? Or... is there an alternative. (There is.) [More]

  • Reducing Your Costs with Partnerships

    Reducing Your Costs with Partnerships

    Downstream delivery partnerships: These are partnerships that focus on what happens "after" the sale. This could include implementation assistance after selling a software license, compliance monitoring after an audit, or outsourced web hosting after the development of the website. This type of partnership allows your organization to leverage specialist skills [More]

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  • Patrick Ferrier

    Patrick Ferrier

    President McGraw-Hill Ryerson Higher Ed

    Randall is a perceptive, highly innovative thinker with an acute awareness of the fundamental principles of business and a sincere curiosity in the promise of technology and how it can improve the human condition.

  • Bob Coffey

    Bob Coffey

    Vice Chair (ret'd) KPMG

    A top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation.

  • Adrian Davis

    Adrian Davis

    President Whetstone Inc.

    Randall is a strategic thinker, analytical, and personal. He possesses intellectual muscle, a commitment to optimum outcomes and high integrity - I highly recommend him. Randall is first class!

  • Patrick Ferrier

    Patrick Ferrier

    President McGraw-Hill Ryerson Higher Ed

    Randall is a perceptive, highly innovative thinker with an acute awareness of the fundamental principles of business and a sincere curiosity in the promise of technology and how it can improve the human condition.

  • Bob Coffey

    Bob Coffey

    Vice Chair (ret'd) KPMG

    A top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation.

  • Adrian Davis

    Adrian Davis

    President Whetstone Inc.

    Randall is a strategic thinker, analytical, and personal. He possesses intellectual muscle, a commitment to optimum outcomes and high integrity - I highly recommend him. Randall is first class!

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