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Make It Happen Tipsheet

  • Eight email marketing letters

    Eight email marketing letters

    Do you use email every day for marketing and outreach?  Not every email is the same - there are a number of different types, each with a different goal.  How many have you used?  Great marketers know that using the right stimulus at the right time will yield the desired results.  Using marketing emails [More]

  • Insight: Building High Performance Boards

    Insight: Building High Performance Boards

    Have you ever considered why some boards (or senior management teams) are more effective than others? While the usual reasons may include individual skills and knowledge, attitude, strong staff support, and infrastructure, one of the most powerful drivers of board performance - and also one of the most overlooked - [More]

  • 21 ways to have more effective virtual meetings

    21 ways to have more effective virtual meetings

    One of the biggest drivers of efficiency (and cost-savings) over the last decade has been the growth of virtual team meetings. Especially since COVID, who hasn't received a request to join one, using a technology such as Zoom, Skype, Google Meet, Webex, Gotomeeting, or one of the dozens of other [More]

  • 12 travel hacks

    12 travel hacks

    Are you one of those people who despise air travel? Or wish that you could somehow tolerate it, just a little bit more? It is true, in the 1950s travel was a grand affair: it was special. By the 1980s not as much, but there was still an aura of [More]

  • Pricing strategy

    Pricing strategy

    If you are a service provider, how do you set your price? And if you are a buyer, how do you know whether the price that you are given is reasonable? Beyond the obvious, price itself is an indicator of a number of factors: value, credibility of the service provider, [More]

  • Eyeballs and Friends: A Social Media Crash?

    Eyeballs and Friends: A Social Media Crash?

    What do eyeballs and friends have in common with each other? Except for the fact that your friends have eyeballs, not much. Or do they?  Is time ripe for a Social Media crash? Let's go back to the year 1999, the time the unshakeable belief that so long as you [More]

  • Commodities, Academics, Golfers, and Stars

    Commodities, Academics, Golfers, and Stars

    It isn't hard to understand why so many refer to themselves in this way: it helps the ego, helps marketing, and shines a patina of professionalism and respectability on their activities. But just because these terms are used, doesn't make them true. A more useful approach is to consider that [More]

  • Viewpoint: Virtual and augmented reality

    Viewpoint: Virtual and augmented reality

    Imagine yourself to be Henry Ford, watching the first batch of Model T cars leaving the assembly line.  He might have been able to envision the impact of assembly lines on the economy, but not likely the societal impact of the interstate highway system, the international geopolitics of the oil and gas [More]

  • Price, Expertise, and Trust – revisited

    Price, Expertise, and Trust – revisited

    Most service-based organizations compete based on Price/Expertise/Trust. But do these dimensions by themselves generate sustainable competitive advantage?  Not necessarily: to develop competitive advantage requires taking each of these items to their logical conclusion. From price to value:  Not only is competing on price usually not economically sustainable, most organizations do not want their brand to [More]

  • The Sharpest Point (2)

    The Sharpest Point (2)

    Have you ever listened to a presentation, and felt the signal-to-noise ratio could have been improved?  Or have you ever delivered a critical presentation, and felt that you could have done better... but you were not precisely sure how? Too often we add debris into our presentations.  These are those filler words, unrelated [More]

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