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Continuing Professional Development

A fixed-price continuing professional development program designed to improve your organization's effectiveness and capability.

This program is delivered monthly "live" from Randall Craig's virtual studio.  Beyond the presentation, Q & A, and interaction, templates and tools are provided to improve the ability to translate the concepts into action.

There are 61 different - and up-to-date - topics that we currently offer, in four areas: Leadership, Strategy, Marketing, and Business Development.  Browse through the full list.

Key benefits:

  • Professional development for everyone - all at a fixed monthly cost, and in a modern, just-in-time format.  The organization will build a common vocabulary, leading to better decisions and lower risk.
  • Instead of full-day workshops, learning is layered throughout the year... and is more likely to be translated into action.
  • Professional development without the uncertainty of cost overruns, surprise invoices, and logistics headaches.
  • Just-in-time training without taking people off the job for full day (and without travel expenses)

Here's how it works:

1) The initial onboarding involves a meeting where we discuss your organizational goals, and agree on the monthly topics (there are 61 available.)

2) Each month, your organization will send out an invitation email that contains a link to the registration page. The attendee registers to attend, and the system sends them a personalized link, along with a reminder.  (Or if you prefer, we can provide a link that you can embed within a monthly recurring meeting request.)

3) Each week, we will send you a Tipsheet that you can distribute throughout your organization, which explores a topical issue keyed to the monthly professional development. Exploring a related topic will “cue” (and reinforce) the learning from the training itself, without seeming to be repetitive. Each message – which will take less than 5 minutes to read – has a similar format:

  • A challenge, issue, or opportunity that an individual or team may face.
  • An exploration of the topic, with perspective and insights.
  • An “Action Item” that the person can implement immediately.  The idea is to quickly translate the concept into accomplishment, by providing an easy first step.

There are two options:

  • a "shared" option where other organizations will also be attending.
  • a customized-for-you option where only your organization would be attending. Includes detailed reporting.

What this includes:

  • We develop and deliver all content, provide all logistics, registration, reminders, and technology for up to 1000 people. Speak to us if you have more attendees.

  • For a low fixed monthly cost, we provide specific, action-oriented professional development – a tangible benefit to the learner – without the risk of cost overruns or surprise bills.

  • Our platform takes care of the registration automatically, and sends each person a customized link to attend.

  • We provide full registration and attendance reporting. (Customized-for-you option only)

  • 61 current topics, including:

    Becoming a trusted advisor
    Building AI into the innovation process
    Practical AI for marketers
    It's not called thought followership
    Inbound marketing strategy
    Egregious trust-killer showcase
    Becoming an online sleuth
    Journey mapping, touchpoints, and improving engagement
    Marketing re-boot for prof. services
    Search engine optimization
    Digital prospecting for professionals
    Event marketing: bums in seats and minds engaged
    The 20 elements of digital transformation
    Engaging your members with marketing automation
    Browse the full list

CUSTOMIZATION OPTIONS

When you choose the customized-for-you option, the virtual presentations will be customized to meet your specific objectives. These dimensions will help us precisely tune the presentation for your audience:

CONTENT:
StrategicStrategicTacticalTactical
AUDIENCE:
Senior ExecutiveSenior ExecutiveFront-lineFront-line
PRESENTATION STYLE:
ContentContentEntertainmentEntertainment
VIRTUAL FORMAT:
PresentationPresentationVirtual RoundtableInteractive Roundtable

We make it easy:

  • 1

    Your organization sends out an invitation email that contains a link to the registration page.

  • 2

    The attendee registers for the virtual presentation, and the system sends them a personalized link, along with a reminder.

  • 3

    You choose what works best for you:

    • SHARED OPTION

      Where other organizations will watch the same presentation as you. The schedule and topics are set by us.

    • CUSTOMIZED-FOR-YOU OPTION

      Where only your people are in the virtual presentation. You choose the topics and the order: we’ll customize the content.

LET’S
CONNECT

Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

416-918-5384 request@randallcraig.com

Questions?

Please fill out the form below and we will be in touch ASAP.

  • Get Answers

    • Patrick Ferrier

      Patrick Ferrier

      President McGraw-Hill Ryerson Higher Ed

      Randall is a perceptive, highly innovative thinker with an acute awareness of the fundamental principles of business and a sincere curiosity in the promise of technology and how it can improve the human condition.

    • Cass Bayley

      Cass Bayley

      President Bayley Group Inc.

      Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!

    • Sylvia Link, APR

      Sylvia Link, APR

      Director of Marketing & Communication Retired Teachers of Ontario

      Randall's expertise and experience in all areas of strategic communication, marketing, web and social media is remarkable in its breadth and depth.

    • Patrick Ferrier

      Patrick Ferrier

      President McGraw-Hill Ryerson Higher Ed

      Randall is a perceptive, highly innovative thinker with an acute awareness of the fundamental principles of business and a sincere curiosity in the promise of technology and how it can improve the human condition.

    • Cass Bayley

      Cass Bayley

      President Bayley Group Inc.

      Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!

    • Sylvia Link, APR

      Sylvia Link, APR

      Director of Marketing & Communication Retired Teachers of Ontario

      Randall's expertise and experience in all areas of strategic communication, marketing, web and social media is remarkable in its breadth and depth.

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