Yes, you’ve done relatively well, but has your underlying strategy and your underlying marketing framework really changed? With so much that is changing, are you still taking the same advice from the same agencies, and expecting a completely different outcome?
In this presentation, Randall challenges the “1960’s marketing plan” conventional wisdom, and shares a very different (and practical) approach to growth and engagement.
While the underlying frameworks remains the same, the presentation will always address audience-specific issues. Examples include:
For professional service firms: partner-level/practice level/firm level marketing.
For financial services groups: Marketing in a regulatory environment.
For associations and not-for-profits: Growing non-dues revenues, member retention and engagement, marketing to younger generations
For executives: Connection between corporate culture and brand. Leveraging your corporate brand with your personal brand (and vice-versa).
For entrepreneurs: Improving marketing ROI when budget (and staff resources) are tight.
Front-line staff: Practical calls to action on how they can participate in marketing and brand-building.
Some of the dimensions that will help us precisely tune the presentation to meet your objectives:
Contact us for more on Randall’s topics, availability, and audience fit.
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Randall is professional in every sense of the word. He researches his material, presents with authority and style and follows up with participants diligently.
Randall has a gift of being able to take complex processes and make them understandable and applicable. Our participants raved about the incredible quality and clarity of his message.
Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!