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Social MediaNot your Grandfather’s Marketing PlanGrowth and Engagement in an always-changing what’s-in-it-for-me world

Do you have a sneaking suspicion that your marketing plan and strategy hasn’t kept up with the disruption all around us? That the best thinking that led to your past success may not be the best thinking going forward? 

Yes, you’ve done relatively well, but has your underlying strategy and your underlying marketing framework really changed? With so much that is changing, are you still taking the same advice from the same agencies, and expecting a completely different outcome?  

In this presentation, Randall challenges the “1960’s marketing plan” conventional wisdom, and shares a very different (and practical) approach to growth and engagement.

Every presentation is completely customized for the audience, and can be delivered as a keynote, workshop, virtual presentation, or master class.

While the underlying frameworks remains the same, the presentation will always address audience-specific issues. Examples include:

For professional service firms: partner-level/practice level/firm level marketing.

For financial services groups: Marketing in a regulatory environment.

For associations and not-for-profits:  Growing non-dues revenues, member retention and engagement, marketing to younger generations

For executives:  Connection between corporate culture and brand.  Leveraging your corporate brand with your personal brand (and vice-versa).

For entrepreneurs: Improving marketing ROI when budget (and staff resources) are tight.

Front-line staff: Practical calls to action on how they can participate in marketing and brand-building.

DELIVERY OPTIONS

  • Keynote (60-90 minutes)
  • Interactive worksop (2-4 hours)
  • Master class (one-day or two-day deep dive)
  • Webcast
  • Facilitated roundtable discussion
  • Point-counterpoint “bar-stool" discussions with one of your leaders or another expert
  • Executive (or front-line staff) fireside interview
  • Digital hotseat (add-on)
  • Live Twitter wall with active back-channel management (add-on)
  • 10-minute "pre-show" before presentation (add-on)

CUSTOMIZATION OPTIONS

Some of the dimensions that will help us precisely tune the presentation to meet your objectives:

CONTENT:
StrategicStrategicTacticalTactical
AUDIENCE:
Senior ExecutiveSenior ExecutiveFront-lineFront-line
PRESENTATION STYLE:
ContentContentEntertainmentEntertainment
FORMAT:
Live in-person Live in-personHybridHybrid VirtualVirtualVirtual Pre-recordedPre-recordedPre-recorded
MEETING GOAL:
Motivation MotivationSkill-buildingSkill-building Skill-buildingGrowthGrowth GrowthEngagementEngagement
  • VALUE BEYOND THE EVENT

  • BEFORE

    • A detailed questionnaire about your meeting objectives and audience
    • 2-4 interviews, to understand your priorities and audience issues.
    • Customized and updated presentation.
    • A movie-trailer promo video to help drive registration.
    • (Yes, Randall does rehearse.)
  • ON-SITE

    • Early arrival to meet attendees, listen to other speakers, and weave this intelligence into the presentation. Early arrival also means early sound checks.
    • A powerful presentation that keeps to your schedule.
    • Will stay the day, to spend time with attendees and answer questions personally.
    • Additional learning materials are optionally available (e.g. books).
  • AFTER

    • Two articles or blog posts that can be used either before the event, or to extend the learning afterwards.
    • Randall will present the keynote in webinar format for those who couldn’t make the live event, at no additional cost. (We take care of the technology – you just need to send the registration link to potential attendees.)
    • A one-page reference sheet that covers the keynote topic.

LET’S
CONNECT

Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

Questions?

Please fill out the form below and we will be in touch ASAP.

  • Get Answers
    • Joseph Palumbo

      Joseph Palumbo

      Executive Director Schulich School of Business, York University

      Randall is professional in every sense of the word. He researches his material, presents with authority and style and follows up with participants diligently.

    • Sylvia Plester-Silk

      Sylvia Plester-Silk

      Catalyst On Purpose Transformation

      Randall has a gift of being able to take complex processes and make them understandable and applicable. Our participants raved about the incredible quality and clarity of his message.

    • Cass Bayley

      Cass Bayley

      President Bayley Group Inc.

      Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!

    • Joseph Palumbo

      Joseph Palumbo

      Executive Director Schulich School of Business, York University

      Randall is professional in every sense of the word. He researches his material, presents with authority and style and follows up with participants diligently.

    • Sylvia Plester-Silk

      Sylvia Plester-Silk

      Catalyst On Purpose Transformation

      Randall has a gift of being able to take complex processes and make them understandable and applicable. Our participants raved about the incredible quality and clarity of his message.

    • Cass Bayley

      Cass Bayley

      President Bayley Group Inc.

      Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!

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