by Randall CraigFiled in: Blog, Career Planning, Make It Happen Tipsheet, Management, Social MediaTagged as: Efficiency
Have you ever considered how some words (and technologies) are so important, yet in the fullness of time completely disappear? Buggy whips, Barrel makers (“coopers”), and Telex machines are but a few examples. Not fifteen years ago, the term “ebusiness” was popular, until people figured out that there was no such thing as ebusiness – just “business”.
Today, we may be at a very similar turning point. Consider the term Social Media: what do they mean from a business perspective? Communication, engagement, community-building, research source, advertising venue, sales channel, support mechanism are but a few examples.
These same terms are the basic marketing building blocks of any successful business; the requirement for a completely separate “Social” strategy is silly. From an IT perspective, it is very much the same: at one point there were Word processing strategies and Laptop strategies. No longer.
The movement of a technology (or a marketing channel) from a special place to commonplace is not binary – it happens one step at a time. And it happens as leaders begin to understand the importance of the integration of “social” concepts throughout their organization: not a tack-on delegated to marketing or HR.
Is it now past the time to look at formally disbanding specialized “social media” departments, and integrating these responsibilities into the day-to-day of the departments responsible? This week, ponder this question by asking how might we. You’ll likely be surprised by what you come up with.
This week’s (flip-side) action plan: On the flip side of complete social integration, is how quickly you retire some of the “old” processes and technologies. Still have fax numbers on business cards – or have you replaced these with Twitter handles and Skype addresses? This week, look for a few examples of “old” that you can replace with the new.
Just call me Randall “Barrel maker and fax sender no more” Craig
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