Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into a quick, action-oriented 60-second nugget.

First Name:
Last Name:
Tipsheet Archive
Randall's Resources
Whenever I speak or write, I often prepare extra "bonus" materials.
Enter the Resource Code to access this special content:
Resource Code:
Try this example Resource Code: eventplanning

Social Media Tick Box

by Randall Craig on October 25, 2012

Filed in: Blog, Make It Happen Tipsheet, Social Media, Strategy

Tagged as: , , ,

“We’ve got that covered” is a very satisfying thing to say when you are asked what your organization is doing in the area of Social Media.

Sadly, our research, covering 400 different organizations across the country, shows this isn’t true. This year’s research on the same topic also appears to indicate a yawning gap. The question is why?

Too often, there isn’t an adequate distinction between Social Media strategy, and the daily Social Media to-do list. Hiring a young social-media-bopper who is ‘plugged in’ will take care of the day-to-day, but does this person have the experience and acumen to set strategy? Or develop Social Media risk mitigation policies?  Usually not.

This week’s action item: Do you really think your organization is covered? Test yourself: Here is my list of 47 tough Social Media questions to ask. Set up a meeting with your Social Media person, and see how they answer.

Bonus action item:  At the individual level, the same question applies: have you been so focused on the doing, that you haven’t properly (or recently) set your strategy?

 Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)
:  Professional credentials site
.com: Web strategy, technology, and development
:  Interviews with the nation’s thought-leaders


Randall has been advising on Digital Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of eight books, including Digital Transformation for Associations, the Everything Guide to Starting an Online Business, and Social Media for Business. He speaks and advises on Digital Transformation, Digital Trust, and Social Media. More at

Leave a Comment

Previous post:

Next post: