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Technology

  • Building Front-line Buy-in

    Building Front-line Buy-in

    If there has been one significant change in the area of marketing and engagement, it is the almost complete ubiquity of "programs".  Some of them have names like Facebook, LinkedIn, Twitter, and YouTube.  Others have names like Salesforce, Marketo, Dynamics, and Infusionsoft.  Yet despite the great fanfare, why does the system's promise rarely [More]

  • Viewpoint: The Rebranding Decision

    Viewpoint: The Rebranding Decision

    At what point might it make sense to rebrand? Not a question to be taken lightly, but it has been asked - or considered - by just about every CEO and every marketer at one point or another. In the spirit of putting some objective criteria behind any decision to change, [More]

  • Viewpoint: Virtual and augmented reality

    Viewpoint: Virtual and augmented reality

    Imagine yourself to be Henry Ford, watching the first batch of Model T cars leaving the assembly line.  He might have been able to envision the impact of assembly lines on the economy, but not likely the societal impact of the interstate highway system, the international geopolitics of the oil and gas [More]

  • Avoiding tech project failures (2)

    Avoiding tech project failures (2)

    Have you ever had a problem - or a disastrous - project in your organization?  When this happens, it is often "clear" that the problem is with the consultants hired to help, and sadly, this is often true. But is some of the fault also with your organization?  While a previous [More]

  • Avoiding tech project failures

    Avoiding tech project failures

    Has your organization invested in a “game-changing” software project, only to discover that the promised benefits never really materialize?  Or that the implementation was so flawed that the system is regarded as a financial and operating disaster? Sadly, this happens far more than it should… but must this always be [More]

  • Avoiding a disastrous CRM implementation

    Avoiding a disastrous CRM implementation

    CRM (Client Relationship Management) systems are known for two things: the promise of driving sales, and the almost inevitable disastrous implementation.  And the same is often true of other big tech projects.  But does this really have to be the case? Here are 12 key items that can make a difference between a [More]

  • Branding and Web Security

    Branding and Web Security

    What determines the confidence in your brand?  Yes, the visual identity and what people see.  And yes, the experience and interaction people have, both online and in the real world.  And yes, the social media (and traditional media) buzz - both positive and negative.  But there is another factor, hidden [More]

  • Viewpoint: Software as a Service – a Rocky Transition

    Viewpoint: Software as a Service – a Rocky Transition

    There is no doubt that software as a service (SAAS) holds great promise, but are there downsides?  And for both software vendors and their customers, is it a disaster in the making?  (Likely not, but it worth considering.) If you are one of the very few who are not sure [More]

  • Brand Building: Strong On the Inside

    Brand Building: Strong On the Inside

    How much does your organization spend on your brand? Usually, this question yields answers in the following spending categories: research, logo design, collateral production, messaging, and ads. And maybe content,  Social Media, and a few other things. While all of these are important, this list is missing the two fundamental delivery mechanisms [More]

  • When to fire your web developer (18 reasons)

    When to fire your web developer (18 reasons)

    Every organization has its group of trusted partners: accountant, lawyer, banker... and web developer. They know your history, strategy, and people, and are available to help when their special skills are needed. But how do you know when it is time to move on from the relationship? While we can't [More]

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