Think about what you do everyday: if you are in the majority, there is some period of time when you are "doing" social media. You may be checking Facebook or Instagram to see what is up with your friends. You may contribute to a conversation in a LinkedIn group. Or [More]
At one time, were you riding high with a ton of "Friends"? Then you realized that many of your Friends were there in name, but had zero engagement? Or you maintain a presence on one platform (MySpace?!?), and realize that it no longer meets your needs - because no [More]
Remember Y2K? There were no major computer crashes, but there was, just a few months later, a technology crash of a different sort, when many Dot Com's lost most of their market value. The market learned painfully that eyeballs didn't pay the rent - revenue did. Today we seem to [More]
Have you ever listened to a presentation and thought it sounded fake? Or met someone for the first time, and thought they were different in person when compared to their emails? Too often, we think that we need to be different people to different audiences: the stern parent, the loving [More]
Chances are you are working (or have worked) in an organization that gave you a PC that was completely locked down. You were not allowed to add your own software, let alone customize the software that was pre-installed. If you did want to go to the web, you could do [More]
Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who "own" digital within an organization. This isn't surprising, but it is unfortunate. The development of relationships is critically important in just about every organizational department, and each person's individual success. And digital transformation [More]
With millions of pages written on the subject, presumably there is an answer for every Digital Strategy question that comes up. Unfortunately, this is not the case - and it's not Google's fault. When the web first started, the challenge was that with so few sites, there was very little [More]
In your professional field, who is the best at what they do? Chances are, you didn't name yourself. This is not surprising - between personal modesty, and our competitive instinct to look over our shoulders, we will usually make the comparison to others. Management experts will tell you that a [More]
Many people are interested in writing a blog, particularly if they have special expertise. Yet, the specific topic area of the blog usually eludes them. Choose the wrong topic area, and you're stuck with it, and because of Google, it sticks to you... forever. The overall blogging rule is simple: [More]
When the economy is tight, most organizations face a financial call-to-action: tighten your belts, manage costs, and cut-cut-cut. This seems reasonable - financial management will rationalize that revenues no longer support a "higher" level of expenditure, so either sales must increase, or expenses must be cut. But how are these [More]
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