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Make It Happen Tipsheet

  • Strategy and Synergy

    Strategy and Synergy

    Many people are interested in writing a blog, particularly if they have special expertise.  Yet, the specific topic area of the blog usually eludes them.  Choose the wrong topic area, and you're stuck with it, and because of Google, it sticks to you... forever. The overall blogging rule is simple: [More]

  • Management and Measurement

    Management and Measurement

    When the economy is tight, most organizations face a financial call-to-action: tighten your belts, manage costs, and cut-cut-cut. This seems reasonable - financial management will rationalize that revenues no longer support a "higher" level of expenditure, so either sales must increase, or expenses must be cut. But how are these [More]

  • Viewpoint: 47 Tough Social Media Questions

    Viewpoint: 47 Tough Social Media Questions

    Do you have the feeling that many digital - and specifically Social Media - investments have not really paid out? That there is a lot of expensive wheel-spinning, and very little in the way of tangible results? With all of the fluff being written on the topic, it isn't surprising [More]

  • Viewpoint: Will Facebook Take Over the World?

    Viewpoint: Will Facebook Take Over the World?

    You may not realize it, but the game playing, ad-serving, stalker-friendly site called Facebook has long busted out of it's walled garden and moved into the "real world" in a very big way. And it is having profound implications for government, other businesses, and each of us as individuals. Unless [More]

  • Secret Sauce? Improving Social Media ROI

    Secret Sauce? Improving Social Media ROI

    Despite the frenzy everywhere else, many leaders look at their corporate Social Media initiatives, and wonder why there isn't a better return on their investment.  Many marketers, despite implementing clever campaigns, secretly worry about the same thing. Here's the question:  is there some special social secret sauce that can dramatically [More]

  • Gutless and Spineless…

    Gutless and Spineless…

    ...and afraid of the marketplace of ideas.  These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that.  Here's the case: Most organizations have Facebook pages.  Some of them have invested significantly in nifty functionality that runs [More]

  • The Case Against Facebook

    The Case Against Facebook

    Catchy title, but it should have read The Case Against Social Media.  Depending on how progressive your organization is, you probably have heard one of the following two party lines: 1) We need to block Facebook (and all Social Media) because it destroys productivity. 2) We need to spend significantly [More]

  • No Digital Dial Tone

    No Digital Dial Tone

    For many of us, Social Media has become ubiquitous: we couldn't imagine a day without Facebook, Twitter, LinkedIn, YouTube. or TikTok. For many companies, Social Media is at the core of their marketing strategies. But what if the plug was pulled? What if the government, or a technical disaster, caused [More]

  • Buzz the Buzz

    Buzz the Buzz

    Have you ever been in a situation where everyone is "talking" about a particular movie, restaurant, or gadget?  While the subject of the buzz was probably quite noteworthy, what isn't known is how much professional marketing help it got along the way. If you are looking to develop buzz for [More]

  • Viewpoint:  Does Free Always Mean Free?

    Viewpoint: Does Free Always Mean Free?

    Beyond the embarrassing photos, new found friends, professional connections, and social gaming, there lurks a conflict - and conflict of interest - that most people know nothing about. On the one hand there are Social Media venues all of whom have a business model that provides free consumer functionality in [More]


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