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Digital Strategy

  • Digital Addiction

    Digital Addiction

    One of the major downsides of technology is the addictive nature of it: even when we are on vacation, we feel the need to post photos, check others' Facebook walls, watch TikTok videos, see who has viewed our LinkedIn profiles, and Tweet about what is important to us.  (We train [More]

  • Websites: strategic assets or the newest commodity?

    Websites: strategic assets or the newest commodity?

    There is an old "joke" in the web development world that is both funny and sad:  What is the difference between a $20,000 website, a $200,000 website, and a $2 million one?  Answer:  The gullibility of the client. In 27 years of building websites, I have NEVER met a gullible [More]

  • Eyeballs and Friends: A Social Media Crash?

    Eyeballs and Friends: A Social Media Crash?

    What do eyeballs and friends have in common with each other? Except for the fact that your friends have eyeballs, not much. Or do they?  Is time ripe for a Social Media crash? Let's go back to the year 1999, the time the unshakeable belief that so long as you [More]

  • Viewpoint: Virtual and augmented reality

    Viewpoint: Virtual and augmented reality

    Imagine yourself to be Henry Ford, watching the first batch of Model T cars leaving the assembly line.  He might have been able to envision the impact of assembly lines on the economy, but not likely the societal impact of the interstate highway system, the international geopolitics of the oil and gas [More]

  • LinkedIn Connection Policy

    LinkedIn Connection Policy

    Do you accept every LinkedIn connection request that comes your way?  Or are you selective? And is there an overall approach that can help you make this decision in a somewhat more strategic manner?  Consider the pro's and con's of two opposing approaches: The case for an exclusive black book [More]

  • Branding and Web Security

    Branding and Web Security

    What determines the confidence in your brand?  Yes, the visual identity and what people see.  And yes, the experience and interaction people have, both online and in the real world.  And yes, the social media (and traditional media) buzz - both positive and negative.  But there is another factor, hidden [More]

  • Insight: Building a Thinking Organization

    Insight: Building a Thinking Organization

    In just about every organization, the focus is on action.  The connotations of words such as goals, objectives, action plans, and status updates are all positive, and are viewed as necessary for organizational, professional, and personal success.   (Even these Tipsheets, over 600 of them, each end with This Week's [More]

  • Facebook as a Leadership Tool – You Be the Judge

    Facebook as a Leadership Tool – You Be the Judge

    For many individuals, Facebook is a way to connect with friends, family, and just possibly, play a few games. For professional marketers, Facebook is a way to grow the brand, nurture a community of interest, and just possibly, sell. But for senior leaders, Facebook (and other Social Media platforms) might [More]

  • Viewpoint: The End of Twitter?

    Viewpoint: The End of Twitter?

    Putting aside the use of Twitter by certain politicians, media, and perhaps so-called influencers, is Twitter in its death throes? It certainly wouldn't be the first Social Media death. Consider those who have come (and gone) before: hellotxt, retaggr, timely, booktour, Google wave/reader/orkut/iGoogle, LinkedIn Polls/Answers, and many, many more. Here's [More]

  • Digital Efficiency and Findability: Anchors and Outposts

    Digital Efficiency and Findability: Anchors and Outposts

    Where do you call your social home? Likely it includes LinkedIn and Facebook. Perhaps YouTube and Twitter. But what about Instagram, Pinterest, and TikTok? Or, the 500+ other social networks that exist? The significant challenge of social media is that you don't know who is looking for you (or your services), [More]

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