by Randall CraigFiled in: Blog, Communication, Make It Happen Tipsheet, Social Media, ViewpointTagged as: Facebook, Measurement
Facebook now has over 2.5 billion users – an astounding number. On the other hand, you (or your organization) may have but 1000 or 10,000 – hardly a dent, and at best, a rounding error.
Whether your number is on the lower side or hovering at a billion, this singular measure of “success” is of little value, and at best misleading. Here are two reasons why.
McDonald’s also once celebrated Billions (of hamburgers) Served. Eventually they also figured out that people cared more about taste, healthfulness, clean restaurants, and speed. They also determined that an emotional brand connection was more powerful than just numbers.
The most important statistic is whether the effort being spent is driving the results your organization requires.
Is 2.5 billion users a significant milestone? Absolutely. Does it matter? Not in the least.
What numbers do you track in the digital realm? More importantly, what numbers do you track in your business? (Hopefully they play in to each other.) This week, ask if the numbers you are tracking make sense; if they don’t, then choose measures that do.
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