Where does disruption come from? Here are eight specific places: Clients who decide to bring it in-house… Clients who decide to productize their process… Suppliers who go Direct-to-Consumer (eg "Disintermediation") Software service providers... Out-of-geography provider… Lower cost substitute products... New intellectual property (obsolescence or new innovation)... LinkedIn and Social Media [More]
One of the most powerful ways to exceed a client's expectations is to be more careful about setting them. Yes, the marketing and business development process is an important part of this, but the key goal at this stage in the process is really to get the client in the [More]
Consider these 15 different "mistakes". While some may seem like common sense, too often, the details are either glossed over by over-enthusiastic salespeople or over-eager consultants. No plan: investments are made in a disconnected, usually suboptimal fashion. It is very hard to align strategy with a "let's do it organically" [More]
Unfortunately, this type of change is not without some work. Consider the following: The machinery of your organization, from marketing, to sales, to finance, to operations are tuned into your legacy model. The operative question will always be how must each of these change in a SaaS business? The people [More]
The real question is how can you be sure that your landing page converts as best as it can. And the answer is a staple of every digital marketer – the A/B test. Yet what does this really mean? And are there aspects of a simple A/B test that we [More]
Even from the early days of the web – think 1994 – marketers knew that a brochure website was not helpful. When I put KPMG online in that year, I came up with "Tax Tip of the Day": give us your email address, and we'll send you a tax tip [More]
But there is also a difference between the platforms, and that is in WHY we use one over the other. Facebook is for peeping Toms, and TikTok is for crackheads. Yes, you read that right. Facebook allows people to stalk our friends, friends of friends, and sometimes anyone, and those [More]
Yet are there other, perhaps less transformative opportunities, that are sometimes overlooked? Instead of a transformation strategy, can an evolutionary one, focused on continuous improvement and digital opportunity, also move the needle, at least part way? The answer is a resounding yes. Here are four questions that can uncover these [More]
If so, you're not alone. Here are 13 reality-check questions that should form part of any digital transformation initiative. Do you use an old-style email blast service, such as Constant Contact or Mailchimp? If so, then they will be subscribed to a “list.” A more strategic approach is to use [More]
At every touchpoint, trust is either earned, or eroded. And while most people are willing to forgive unexpected problems, sometimes the nature of the issue is so egregious, that no amount of goodwill can smooth over the problem. So what to do? And is it even possible to turn around [More]
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