Are you one of those people who have given up on New Year's resolutions? Even if you have, an annual review of your digital profile - and a few resolutions - can make a significant difference to your effectiveness. Here's my take on a few you should consider: This Week's [More]
...and all the men and women merely players. Shakespeare may have said this in the 1600's, but it is more true than ever today. Politicians, celebrities and others have always known that an audience was watching and judging. Today, a different paparazzi watch and judge us - we call them [More]
Ever wonder about the impact you made with those you've touched? Whether you would be remembered or not? And for what? Every so often, we get a stark reminder of this: someone doesn't remember you - but you think they should. Or someone comes up to you and reminds you [More]
Have you ever considered how many ways there are to express one of your ideas? Here's a short list: A book A whitepaper A case study A brochure A blog post A newspaper op-ed A voice message or phone call A tweet A magazine article A TV series A documentary [More]
In 1997 there was no Google. In 2002 there was no Facebook. There was no Twitter in 2004, Alexa only made it's debut in 2014, and TikTok in 2017. There is no indication that the pace of innovation will slow, so how can you plan for the future when the [More]
Have you ever been "captured" by an activity, finding it almost impossible to let go? Marathon runners call it the runner's high. Smokers call it an addiction. But what is it called when you can't tear yourself from Facebook, Twitter, YouTube, TikTok or other social networks? If it is part [More]
Every organization - and every individual - can find themselves somewhere on the three-tier Digital Communications Engagement Index. Where are you? Level I, Passive: At best, passive users have a profile on a few sites, but do very little otherwise, with the exception of responding to the occasional connection request. [More]
How long does it take to make a sale? And is it faster using traditional marketing and sales techniques, or digital-based ones? In traditional marketing and sales, advertising informs prospective customers about a product or service. Those who have a need show up and make their purchase. In the more [More]
Picture this scenario: An employee gets charged with a serious offense and the company's name gets mentioned repeatedly in the news reports. The reporters found the connection to your organization by scanning through Social Media. Or this scenario: A subcontractor tweets (or posts pictures) celebrating the conclusion of a major, [More]
While Build It and They Will Come might work in the movies (remember Field of Dreams?), it doesn't quite work that way online. Yes, you can put up a Facebook page, LinkedIn profile, or YouTube channel, but how can you truly attract followers? And how can you truly drive engagement? [More]
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