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Goal Culture

by Randall Craig on January 12, 2011

Filed in: Blog, Career Planning, Make It Happen Tipsheet, Management

Tagged as: , ,

Do you look for shortcuts in order to more efficiently reach your goals?  Do you feel jealous when others achieve before you do?  If so, it’s not surprising: you’ve been programmed that way.  Many organizations set annual goals for their employees; they follow-up with annual evaluations.  Compensation is tied directly to achievement… and the cycle continues.  You’ve been programmed.

This focus on goals builds a goal-oriented culture.  And not surprisingly, it moves attention away from relationships, processes, ethics, and history.  Focus is on getting the job done… sometimes, at any cost.

The best organizations realize that relationships, process, and history are critical too, and try to emphasize these factors through… goals.  (Improve process time, quotas for relationships, knowledge management to capture history, etc.)  If your organization is goal-focused, remember that you should also set your own goals – either formally with your manager, or informally on your own.

This week’s action plan: This week, consider the last major goal that you’ve achieved.  What did you expect to learn by doing it?  And were there any surprising insights?  It’s not just the achievement of the goal, but what you learn along the way that has enduring value.

Randall Craig

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Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.

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