by Randall CraigFiled in: Blog, Blogging, Make It Happen TipsheetTagged as: Blogging, Strategy
With so many people and organizations getting on the blogging bus, it seems that blogging must be very important. But why? Deciding on a strategy helps clarify the underlying purpose of the blog itself, and provides focus to the writing.
Here are some of the reasons that we’ve come across; do any sound familiar?
Of course, your blog’s intent can be a combination of these ideas. And there are dozens of other possible reasons – the key is to choose the reasons that are right for you. If the reasons aren’t compelling, then stop blogging altogether.
If you are already blogging, look back over the last six months, and objectively ask yourself what a reader would “say” your intent appeared to be. If there is a difference between what you intend and what you’ve actually written, then make some changes going forward. If you don’t yet have a blog, choose your intention before anything else.
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