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Location or Credibility?

by Randall Craig on December 28, 2010

Filed in: Blog, Make It Happen Tipsheet, Social Media, Time management

Tagged as: , , ,

With so many Social Media sites out there, where should you spend your time? In the “olden days” of just a few short years ago, it was fairly simple: For business, spend time on LinkedIn. For personal, use Facebook (or in the “real” olden days, use MySpace). If you have videos, then go to YouTube.

Nowadays, the choices are far more complicated. There are many more Social Media venues out there. There are corporately-hosted discussion groups, industry forums, third-party blogs, and Twitter lists. And so on.

Here is the general answer: It doesn’t matter how many places there are, you should be wherever your target audience is. If they spend their time in a specific LinkedIn group, then that’s where you should be. If they follow a particular person on Twitter, then you should do that too. And if they aren’t on Social Media at all… then perhaps you shouldn’t be either.

This week’s action plan: Do a search in every social media venue that you know of (and on Google): look for the communities that are actively discussing your interests. Instead of just reading their posts, consider how you can become part of this community. Each valuable contribution earns you credibility in the eyes of your target audience. Unlike the world of real estate, location doesn’t matter: credibility and reputation does.

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Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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