With so many Social Media sites out there, where should you spend your time? In the “olden days” of just a few short years ago, it was fairly simple: For business, spend time on LinkedIn. For personal, use Facebook (or in the “real” olden days, use MySpace). If you have videos, then go to YouTube.

Nowadays, the choices are far more complicated. There are 500+ platforms. There are corporately-hosted discussion groups, industry forums, third-party blogs, and Twitter lists. And so on.

Here is the general answer: It doesn’t matter how many places there are, you should be wherever your target audience is. If they spend their time in a specific LinkedIn group, then that’s where you should be. If they follow a particular person on Twitter, then you should do that too. And if they aren’t on Social Media at all… then maybe you should find out where they actually do spend their time.

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