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Network Strength

by Randall Craig on November 10, 2010

Filed in: Blog, Make It Happen Tipsheet, Networking, Social Media

Tagged as: ,

How powerful is your network? Or rather, how do you make your network even more powerful than it already is? Try these four strategies:

1) Go Wide: Get more people onto your network list. This is often done at networking events.

2) Go for Quality: Get “better”, more relevant people onto your list. This is done by spending time at more relevant events, and better “qualifying” the people before you add them.

3) Go Deep: Develop stronger relationships with each person. This is usually done by doing something of value for them, and/or spending time with them.

4) Go Smarter: Use better tools to actively manage your network. This is done by using Social Media sites such as LinkedIn and Facebook, as opposed to PC-only contact management software. (It is also done by becoming knowledgeable: reading books like Online PR and Social Media.)

This week’s action plan: We often have no problem with going wide, but the other three strategies require work. This week, choose one of the three and add it to your calendar.

Bonus idea: Too often we blindly accept Social Media connection requests. Improve the quality of your network by “weeding out” the deadwood, and not accepting every person who walks in the door.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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