Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into action...in a quick, action-oriented 60-second nugget.

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Professional Development

Activating your learning investment

by Randall Craig on April 14, 2017

Filed in: Blog, Make It Happen Tipsheet,

Tagged as: ,

We spend hours reading books, attending seminars, and taking courses, but too often, the knowledge is lost, and virtually no change takes place. Must this always be the case? Instead, after you read, what can you do? Here are eight specific ideas…

  1. Summarize for colleagues
  2. Make reference notes
  3. Create an action plan – do something
  4. Blog about it
  5. Forward the book to a friend or colleague
  6. Reach out to the author on their site
  7. Join a discussion group on the book’s topic
  8. Review on Amazon or other book sites

And what have you accomplished by doing these eight items? Four key benefits:

  • Integrated the concepts into your own context.
  • Improved your long-term recall.
  • Connected the ideas outward to your personal and professional communities.
  • Developed an inventory of interesting anecdotes that can be used in conversations and networking.

This week’s action plan: While it didn’t take an hour to read this tipsheet, if you got this far, you can probably point to a few ideas that resonate.  This week, summarize the tipsheet for your colleagues, make reference notes, create an action plan…  (You get the point!)

Insight:  It might just be tempting to forward this Tipsheet as is.  While you certainly can do so, it is far more valuable if you put context around the knowledge before hitting the forward button. For example, what if the Tipsheet had a simple comment beforehand, such as “Let’s ask Pat to do a lunch-and-learn when she returns from the tradeshow – what do you think?”

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com
:  Professional credentials site

www.108ideaspace.com: Web strategy, technology, and development
www.ProfessionallySpeakingTV.com
:  Interviews with the nation’s thought-leaders

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Six Top Thought Leadership Articles

by Randall Craig on February 17, 2017

Filed in: Blog, Make It Happen Tipsheet,

Tagged as: , ,

For most people in senior roles, the holy grail of recognition is embodied in two terms: Thought Leadership and Trusted Advisor.  Yet too often, these very terms are thrown around, overused, and just perhaps, may be losing their value.

Notwithstanding this, the underlying concepts are powerful – with a matching value in the marketplace.  Here are six posts that explore these concepts:

This first article describes the intersection between Price/Expertise/Trust.

Cheap, Smart, and Trusted

This next article revisits the concept, but asks what happens as each is accelerated. (Hint:  Value/Thought Leadership/Trusted Advisor)

Price, Expertise, and Trust – revisited

Remember the two-by-two Boston Consulting matrix? What happens if Trusted Advisor is on one axis, and Thought Leadership is on the other?  Many people have a star self-image, but the reality is they are really just golfers or academics.  (Nothing wrong with golf or academia; the issue is the gap between self-image and reality.)

Commodities, Academics, Golfers, and Stars

A key benefit of thought leadership is influence: this article describes how to assess it in others… and in yourself:

Ten Tests for Assessing Influence

This next article answers the question of how to start on the journey, and ties it to content marketing.

Content Marketing and Thought Leadership

While Thought Leadership is important for the individual, powerful organizations become more powerful when everyone is thinking.  This article shares how:

Insight: Building a Thinking Organization

This week’s action plan:  Not happy with your influence?  More a Golfer than a Star?  This week, choose one thing to do about it.

Bonus webinar, Feb 22, 2017, noon ET (no cost):  Join Randall Craig for  It’s not called Thought Followership (no cost).   Register and more information:  http://learn.108ideaspace.com/its-not-called-thought-followership/

 

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com

www.108ideaspace
.com 
www.ProfessionallySpeakingTV.com

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Baseline Capability and Campaigns

by Randall Craig December 14, 2012

Have you ever been in a situation where despite your best efforts, you cannot make headway?  Or where you feel like a fish swimming upstream?  This inertia – resistance to the new – is a key reason why implementing change is so difficult.  It’s also why selling new products to clients or new ideas to […]

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LinkedInvestment: Eight ways to improve your Social ROI

by Randall Craig April 19, 2012

If you spend 10 minutes on LinkedIn each business day for the last two years, you’ve made an investment of 86 hours… or two weeks of vacation. Up that to 15 minutes, and you’ve gobbled three weeks over the year.  How satisfied are you with the return on your time investment?  If you’re like most, […]

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Corporate Success Factors

by Randall Craig April 5, 2012

It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment.  To look at some of the most successful companies and their products – Apple and Google come to mind – and say “They were just lucky” is too easy, and unlikely. Few people […]

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Tools of the Trade

by Randall Craig January 3, 2012

If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant. Your long term career is in jeopardy, and your short term prospects are also questionable. Note that I didn’t say that […]

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Consistency

by Randall Craig October 12, 2011

How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was “rescheduled” for some other time? Or travelled to a faraway store, but finding […]

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Good to Great… Attitude

by Randall Craig July 13, 2010

We all know that having a great attitude is important, but what if you have always seen the glass as half empty? Is it possible to learn to see it half full? The answer, thankfully, is yes. Read on for ten tips that can turn around a bad attitude, or turn a good one into […]

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Verbalization

by Randall Craig November 3, 2009

Did you ever think that you would appreciate the grammar that you learned back in grade school? While writers (and grade school teachers) might be concerned with nouns, verbs, and other parts of speech, is there any reason you should be? The answer is yes… but perhaps not for the reason you might think. Think […]

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What’s your Foundation?

by Randall Craig September 1, 2009

Architects know that a strong building needs a strong foundation. The architect specifies deep excavations, concrete basements, pillars, and metal girders for this reason. For businesses, a strong foundation means adequate financing, a committed management team, and a product or service that has a strong market demand. Teachers understand foundations too. Letters are taught before […]

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Intellectual Health Food

by Randall Craig August 19, 2009

Where did you pick up your current attitude to learning? The quick answer is your friends, family, school, and work colleagues. Looking more widely, you probably were influenced by TV, movies, your favorite author, and the culture in general. Too often, it is mindless TV shows, complaining friends and family, and your day-to-day work responsibilities. […]

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Color Television

by Randall Craig August 4, 2009

If you are old enough to remember Black and White televisions, then you’re old enough to remember how revolutionary color television was. If not, perhaps you remember how the microwave oven changed how the world cooked? Or what it was like without the internet, let alone Facebook, YouTube, and Google. Each of these are great […]

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Career Performance

by Randall Craig July 21, 2009

What do Stevie Wonder, Leonard Cohen, and Elton John all have in common? They are all musicians, all internationally famous, and they have all been writing music and performing for decades. But what accounts for their success? They had great teachers and mentors. They practiced their scales and rehearsed their music, and got very good […]

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Sweat the small stuff – again

by Randall Craig July 7, 2009

Why do some people have tremendous career success, and others don’t? It might be convenient to point to their superior intellect, drive, positive attitude, or just plain luck – none of which you feel you have. But often their success comes from a source far more mundane: they try harder. Whatever their unique gifts, some […]

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Superman

by Randall Craig May 19, 2009

In many old movies, and particularly westerns, there is a scene where a tracker listens to the ground, and pronounces the enemy coming from “that” direction. Or they look at foot prints and pronounce that the person is two days ahead of them. In more modern movies, everyone knows that Superman is faster than a […]

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Mastermind

by Randall Craig March 16, 2009

What would it be worth to you if you could have four times more education, five times the experience, or six times the number of available hours that you currently have? How much better might you do if you had four mentors, four coaches, and maybe even a built-in personal advisory board? All of this […]

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Oscar Performance

by Randall Craig February 24, 2009

While very few of us may be professional actors, how often is our “performance” Oscar-worthy? If you’re like most people, you like to do a great job, but are you doing the greatest job? To do the greatest job isn’t a comment on your effort, but rather that the results of your efforts both surpass […]

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The World Revolves Around Others

by Randall Craig December 16, 2008

The harder you work, the greater your rewards. These words are pounded into our brains from an early age – but are they true? Unfortunately, our rewards are determined not just by how hard we work, but also by those we work with, and especially our managers. If we want to succeed – or sometimes […]

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A Better Four-Letter Word

by Randall Craig December 10, 2008

Have you ever been in a conversation when the other person spends more time talking about themselves than the subject at hand? They pepper the conversation with me, myself, and I, assuming that you (and others) are held spellbound by their perspective and accomplishments. Me has two letters, but it really is the newest four-letter […]

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PAR 3

by Randall Craig November 25, 2008

While PAR 3 might have special meaning for golfers, it is actually the name of a great framework for describing your experience. It can be used in sales presentations, group status meetings, brochures and web sites. PAR stands for Problem, Action, Results. Rather than describing what you did (the “Action”) in isolation, it answers the […]

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