by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Professional DevelopmentTagged as: Influence, Thought leadership
For most people in senior roles, the holy grail of recognition is embodied in two terms: Thought Leadership and Trusted Advisor. Yet too often, these very terms are thrown around, overused, and just perhaps, may be losing their value.
Notwithstanding this, the underlying concepts are powerful – with a matching value in the marketplace. Here are six posts that explore these concepts:
This first article describes the intersection between Price/Expertise/Trust.
Cheap, Smart, and Trusted
This next article revisits the concept, but asks what happens as each is accelerated. (Hint: Value/Thought Leadership/Trusted Advisor)
Price, Expertise, and Trust – revisited
Remember the two-by-two Boston Consulting matrix? What happens if Trusted Advisor is on one axis, and Thought Leadership is on the other? Many people have a star self-image, but the reality is they are really just golfers or academics. (Nothing wrong with golf or academia; the issue is the gap between self-image and reality.)
Commodities, Academics, Golfers, and Stars
A key benefit of thought leadership is influence: this article describes how to assess it in others… and in yourself:
Ten Tests for Assessing Influence
This next article answers the question of how to start on the journey, and ties it to content marketing.
Content Marketing and Thought Leadership
While Thought Leadership is important for the individual, powerful organizations become more powerful when everyone is thinking. This article shares how:
Insight: Building a Thinking Organization
Not happy with your influence? More a Golfer than a Star? This week, choose one thing to do about it.
Does this topic resonate? Reach out to Randall: he can present it to your group. (More presentation topics)
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