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Six Top Thought Leadership Articles

by Randall Craig on February 17, 2017

Filed in: Blog, Make It Happen Tipsheet,

Tagged as: , ,

For most people in senior roles, the holy grail of recognition is embodied in two terms: Thought Leadership and Trusted Advisor.  Yet too often, these very terms are thrown around, overused, and just perhaps, may be losing their value.

Notwithstanding this, the underlying concepts are powerful – with a matching value in the marketplace.  Here are six posts that explore these concepts:

This first article describes the intersection between Price/Expertise/Trust.

Cheap, Smart, and Trusted

This next article revisits the concept, but asks what happens as each is accelerated. (Hint:  Value/Thought Leadership/Trusted Advisor)

Price, Expertise, and Trust – revisited

Remember the two-by-two Boston Consulting matrix? What happens if Trusted Advisor is on one axis, and Thought Leadership is on the other?  Many people have a star self-image, but the reality is they are really just golfers or academics.  (Nothing wrong with golf or academia; the issue is the gap between self-image and reality.)

Commodities, Academics, Golfers, and Stars

A key benefit of thought leadership is influence: this article describes how to assess it in others… and in yourself:

Ten Tests for Assessing Influence

This next article answers the question of how to start on the journey, and ties it to content marketing.

Content Marketing and Thought Leadership

While Thought Leadership is important for the individual, powerful organizations become more powerful when everyone is thinking.  This article shares how:

Insight: Building a Thinking Organization

This week’s action plan:  Not happy with your influence?  More a Golfer than a Star?  This week, choose one thing to do about it.

Bonus webinar, Feb 22, 2017, noon ET (no cost):  Join Randall Craig for  It’s not called Thought Followership (no cost).   Register and more information:  http://learn.108ideaspace.com/its-not-called-thought-followership/

 

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com

www.108ideaspace
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www.ProfessionallySpeakingTV.com

About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released “Everything Guide to Starting an Online Business”, and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.

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