by Randall CraigFiled in: Blog, Blogging, Branding, Make It Happen Tipsheet, Professional Development, Social Media, Time management, TrustTagged as: Blogging, Personal Branding, Productivity, Twitter
How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was “rescheduled” for some other time? Or travelled to a faraway store, but finding it had closed an hour early and you couldn’t get in.
Research (Berry & Parasuraman) shows that by far, the two most important determinants of service quality are responsiveness and reliability. If you are not reliable nor responsive, your brand quickly reflects this. And you agitate those around you.
While most of us understand this implicitly in the real world, our behavior online is often completely different. Several ways to be more reliable and responsive online:
The trust people have in you – and your reputation – is defined more by what you actually do – your behavior – than anything else. If you are using any Social tools (status updates on Facebook, Twitter updates, Blog posts, etc), calendarize your interaction. Not only will you become more productive, but you’ll also be building trust.
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