by Randall CraigFiled in: Blog, Career Planning, Make It Happen Tipsheet, Professional Development, Social MediaTagged as: Expertise, Focus, Priorities, Skills
If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant. Your long term career is in jeopardy, and your short term prospects are also questionable.
Note that I didn’t say that Social Media is becoming irrelevant; exactly the opposite is true. If you value your Social Media expertise, consider the impact of these three converging trends:
Unless you see your long-term career as a digital strategist, it’s time to focus on the basics of your expertise, and not just a single tool of your trade, Social Media. This week, consider where you’re spending your time: If you’re spending too much time on the tools and not enough getting better in your core, then flip your priorities… or eventually become irrelevant.
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