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Verbalization

by Randall Craig on November 3, 2009

Filed in: Blog, Communication, Make It Happen Tipsheet, Motivational,

Tagged as: , ,

Did you ever think that you would appreciate the grammar that you learned back in grade school? While writers (and grade school teachers) might be concerned with nouns, verbs, and other parts of speech, is there any reason you should be? The answer is yes… but perhaps not for the reason you might think.

Think back to the definitions of these words: nouns are people, places or things, and verbs are action words. Interestingly, people can be easily classified this way too. Are you an analyst, a designer, or a manager? Or do you analyze, design, manage, invent, act, inspire, and lead? Nouns vs. Verbs.

People who are nouns have a fixed sense of what they are and what they do; they are static. People who are verbs have direction: from what is, to what can be. They are moving to their next goal.

This week’s action item: Look over any biographies and resumes (and any elevator pitch) that you have. Are you a noun or a verb? If you are a noun, add some direction by re-writing with more verb-alization: make yourself a person of action.

Bonus Action: Organizations can be nouns or verbs as well. If you are writing a proposal, doing a pitch, or writing a memo, take a moment this week to identify all of the nouns, then consider if your communication would be better verb-alized.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

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www.RandallCraig.com

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About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.

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