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Testing the Social Conversation

by Randall Craig on December 27, 2013

Filed in: Blog, Make It Happen Tipsheet, Marketing, Social Media

Tagged as: , , , ,

Have you ever put your social influence to the test?  Or said another way, do others find you half as interesting as you do yourself?  If you’re not sure, here are seven ideas that might spur some different thinking.

17 Ways to Great Social Engagement: Not sure why your blog and other social media efforts aren’t generating the results you need?  Here are 17 ideas that can help.

Social Media Planning Calendars:  Here are three PDFs that can help improve the Social Media planning and tracking process.

Generating ROI:  the other 95%:  With so much time and effort focused on improving conversion rates, the opportunity of the other 95% is often forgotten.  This article reviews the key mechanism to address this gap.

Protecting your Digital Cargo:  The downside of using Social Media includes inadequate attribution, intellectual property theft, and outright piracy.  This article provides practical suggestions to protect your efforts from the unscrupulous.

Ten Tests – Can your website last the year?  Most marketers are spending their biggest efforts on Social Media – but what about the existing website?  With a few small changes, can it be made to last another year?  Or does it really need to be replaced immediately?  Here are ten tests that you can use to tell.

Selling Products using Social Media: 14 different ways to change suspects to prospects, and ultimately into customers.

Twitter Walls:  Many organizations are embracing Twitter – not just for customer service or marketing, but also at their meetings and events.  This article gives step-by-step instructions on the why and the how of getting the most from a Twitter Walls.

This week’s action plan:  The key to a successful Social Media plan is in the share and the conversation.  But for you, where do these best take place? Twitter, LinkedIn, or Facebook?  This week, share this post – with your endorsement – on each of these social venues, and track the degree of interaction the post generates.

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Randall Craig

@RandallCraig (follow me)  Professional credentials site Web strategy, technology, and development
Interviews with the nation’s thought-leaders


Randall has been advising on Digital Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of eight books, including Digital Transformation for Associations, the Everything Guide to Starting an Online Business, and Social Media for Business. He speaks and advises on Digital Transformation, Digital Trust, and Social Media. More at

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