Make It Happen
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Have you ever put your social influence to the test?  Or said another way, do others find you half as interesting as you do yourself?  If you’re not sure, here are seven ideas that might spur some different thinking.

17 Ways to Great Social Engagement: Not sure why your blog and other social media efforts aren’t generating the results you need?  Here are 17 ideas that can help.

Social Media Planning Calendars:  Here are three PDFs that can help improve the Social Media planning and tracking process.

Generating ROI:  the other 95%:  With so much time and effort focused on improving conversion rates, the opportunity of the other 95% is often forgotten.  This article reviews the key mechanism to address this gap.

Protecting your Digital Cargo:  The downside of using Social Media includes inadequate attribution, intellectual property theft, and outright piracy.  This article provides practical suggestions to protect your efforts from the unscrupulous.

Ten Tests – Can your website last the year?  Most marketers are spending their biggest efforts on Social Media – but what about the existing website?  With a few small changes, can it be made to last another year?  Or does it really need to be replaced immediately?  Here are ten tests that you can use to tell.

Selling Products using Social Media: 14 different ways to change suspects to prospects, and ultimately into customers.

Twitter Walls:  Many organizations are embracing Twitter – not just for customer service or marketing, but also at their meetings and events.  This article gives step-by-step instructions on the why and the how of getting the most from a Twitter Walls.

This week’s action plan:  The key to a successful Social Media plan is in the share and the conversation.  But for you, where do these best take place? Twitter, LinkedIn, or Facebook?  This week, share this post – with your endorsement – on each of these social venues, and track the degree of interaction the post generates.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)  Professional credentials site Web strategy, technology, and development
Interviews with the nation’s thought-leaders


How do you organize your Social Media activities?  Most people have a system – whiteboards, excel documents, Google Calendar, or often, scraps of paper.  Unfortunately, none of these are particularly effective, nor are they efficient.  And they certainly don’t help you share your activities with your colleagues.

Our take on scheduling and planning:  Social Media activities can be planned either cyclically (every week, month, year), or keyed to a planned event.  Of course, great social media should also respond to external stimulus – client queries, news events, etc – but this is more reactive than pro-actively planned.

Planning for Cycles:  The traditional way follows a monthly calendar, where specific activities are calendarized to occur on specific dates.  Blog on the 4th, 7th, 9th etc.  Tweet daily.  Change LinkedIn Status on the 1st, 6th, 15th,  etc.  Each specific day has an action plan.

A slight variation is to calendarize by week, and then list any month-based activities.  For example, a new blog post every Monday and Thursday, LinkedIn is Wednesday, Tweeting is daily.  Then list month-based activities by date: New pictures loaded on Facebook on the 1st of the month, review LinkedIn connections on the 15th, add to Pinterest on the 30th, etc.  Doing it this way saves time: the one document can be reused each month with little or no change.

Planning for Events:  Social Media for events happen before, during, and after the event.  Responsibilities are sometimes delegated to committee members, and they have deadlines.  The event planning document must reflect this.

Finally, a planning calendar should help connect the initiative’s overall goals to the specific tasks, and then to the results.

This week’s action plan:  Can you do better with your Social Media tactical scheduling and communications?  If you’re using the scraps-of-paper approach, you certainly can.  But if you have the problem under control, try a slightly different approach anyway: it often can yield better results.  If you don’t have a copy of our our planning calendars and worksheets already, download them (no cost), and give them a try.

Download Social Media Calendar three-pack.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)
:  Professional credentials site
.com: Web strategy, technology, and development
:  Interviews with the nation’s thought-leaders

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What’s Stopping You?

by Randall Craig May 26, 2009

When was the last time you considered your craziest, wildest dreams of professional success? For many people, it was probably a very long time ago. Others do so more often, but consider these dreams ridiculous, unattainable, and beyond their station in life. In both cases, the end result is the same: no action, and no […]

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