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17 Ways to Great Social Engagement

by Randall Craig on January 25, 2013

Filed in: Blog, Blogging, Make It Happen Tipsheet, Promotion, Social Media

Tagged as: , , , , ,

Have you ever been disappointed with the engagement level of your blog?  Have you decided that this year something “better happen”, to make it all worthwhile?  If so, you’re not alone.  Here are 17 ways drive more users to your blog, and increase their engagement with it:

  • Write great content.  If you write poorly, or have uninteresting, uninsightful posts, people will never return.
  • Focus your topic.  You will attract a more loyal following if your topic is keyed to your target audience.
  • Be consistent.  Write using the same style, length, posting frequency, and posting date/time.
  • Be controversial. Very few people are interested in commenting on a dry (or vanilla) post.
  • Move beyond words.  Embed pictures and video within the blog itself.  It looks more interesting, and research shows that people are more apt to read a post with picture(s).
  • Team blogs.  Sharing a blog with a colleague is a great way to generate some variety. It also means that two people are promoting the blog.  A secondary benefit is that each team member can respond (like/share/comment), providing an “instant” base level of activity.
  • Tweet a value-added Headline.  If there really is value in the Tweet, then it will be retweeted.  And it will draw people to your blog
  • Use your email list.  Send an email talking about the post with an intriguing click-through link.  Send a direct message to your LinkedIn and Facebook contacts as well.
  • User your groups.  Post a summary of the blog in relevant LinkedIn groups.  If you post in irrelevant ones, you’ll get instant disengagement – and worse.
  • Auto-syndicate.  Connect your blog to LinkedIn and Facebook, so that your blog appears on your profiles.  Users will participate on those platforms directly, as well as on your blog.
  • Empower others to syndicate.  At the bottom of every post, let people syndicate the content through to their favourite social sites.  ( and
  • Hold a contest.  Nothing like a little competition to drive activity.
  • Share your stage:  Ask others to be a guest blogger, taking your spot from time to time.  They’ll pull their readers with them, exposing yourself to a completely new set of people.
  • Share others’ stages.  Ask to be a guest blogger on someone else’s blog. You will pull these new readers back to your blog, if you are relevant enough.
  • Connection/integration with overall marketing plan.  The blog – and all social initiatives – shouldn’t stand alone, but should be integrated with all of your other marketing activities to achieve a specific goal.
  • Improve your Search Engine Ranking.  Ensure that people can find your blog when they search for it, by ensuring that each post contains the right mix of keywords.
  • Ask for comments.  Don’t end your post with a conclusion – ask your readers what they think, what their experience has been, or whether they agree.

This week’s action item:  Beyond the obvious of improving the engagement level on your own blog, this week, respond to this post with one or two ideas of how to improve social engagement.

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Randall Craig

@RandallCraig (follow me)
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Randall has been advising on Digital Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of eight books, including Digital Transformation for Associations, the Everything Guide to Starting an Online Business, and Social Media for Business. He speaks and advises on Digital Transformation, Digital Trust, and Social Media. More at

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