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Social Media

  • Checklist: 20 Top News Sharing Ideas

    Checklist: 20 Top News Sharing Ideas

    Here are 20 ways... Social Media Write a blog post about it, but tie the news to the reader: answer the question "so what"? Create a mini-video (60-90 seconds), possibly including it within the blog, but also post it on YouTube. Update your LinkedIn Company page. Update your LinkedIn Status. Publish a [More]

  • Customer Service: Automated, Templated, or Customized

    Customer Service: Automated, Templated, or Customized

    Many organizations struggle with setting up a digital response strategy.  How do you trust front line staff to answer properly, if they don't know the policies?  How do you have a consistent response, no matter who responds, or when?  How do you provide these responses, whether the channel is the website [More]

  • Eyeballs and Friends: A Social Media Crash?

    Eyeballs and Friends: A Social Media Crash?

    What do eyeballs and friends have in common with each other? Except for the fact that your friends have eyeballs, not much. Or do they?  Is time ripe for a Social Media crash? Let's go back to the year 1999, the time the unshakeable belief that so long as you [More]

  • LinkedIn Connection Policy

    LinkedIn Connection Policy

    Do you accept every LinkedIn connection request that comes your way?  Or are you selective? And is there an overall approach that can help you make this decision in a somewhat more strategic manner?  Consider the pro's and con's of two opposing approaches: The case for an exclusive black book [More]

  • Facebook as a Leadership Tool – You Be the Judge

    Facebook as a Leadership Tool – You Be the Judge

    For many individuals, Facebook is a way to connect with friends, family, and just possibly, play a few games. For professional marketers, Facebook is a way to grow the brand, nurture a community of interest, and just possibly, sell. But for senior leaders, Facebook (and other Social Media platforms) might [More]

  • Viewpoint: The End of Twitter?

    Viewpoint: The End of Twitter?

    Putting aside the use of Twitter by certain politicians, media, and perhaps so-called influencers, is Twitter in its death throes? It certainly wouldn't be the first Social Media death. Consider those who have come (and gone) before: hellotxt, retaggr, timely, booktour, Google wave/reader/orkut/iGoogle, LinkedIn Polls/Answers, and many, many more. Here's [More]

  • Digital Efficiency and Findability: Anchors and Outposts

    Digital Efficiency and Findability: Anchors and Outposts

    Where do you call your social home? Likely it includes LinkedIn and Facebook. Perhaps YouTube and Twitter. But what about Instagram, Pinterest, and TikTok? Or, the 500+ other social networks that exist? The significant challenge of social media is that you don't know who is looking for you (or your services), [More]

  • Reputation Rescue

    Reputation Rescue

    Have you ever been in a situation where your personal reputation has been called into question online?  Or your organization's brand is under attack from a special interest group, and it is emerging somewhat battered?  Not good. Of course, the best way to build a great reputation is to do [More]

  • Social Media Mistakes: Back to First Principles

    Social Media Mistakes: Back to First Principles

    With all of the fancy tools and sophisticated digital strategies, sometimes we forget how easy it is to make social media mistakes – and not of the typographical variety. From time to time, it is a good practice to go back to first principles, and make sure that what we are doing [More]

  • Instant Messaging: Channel of Choice?

    Instant Messaging: Channel of Choice?

    When you reach out to your members, clients, suppliers, regulators, or other stakeholders, how do you do it? In the olden days it was the telex.  Then there was the postal service, and later FAX. Today, perhaps email and Social Media.  But how does social fit in? Or does it? Aside [More]

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