Is the ability to quickly build a community or identify prospects through content or ads just too tempting to resist? For most people, all of this is true. And it is, actually, too good to be true. Over the longer term, these prospects — and in fact your entire marketing [More]
How you answer that question is a function of your age. If you asked your parents or grandparents, it would likely be 20-50 people, which would include their family, friends, and work colleagues. If you grew up in the 1970s to 1990s, it would be much larger -- maybe 500. [More]
Here are 20 ways... Social Media Write a blog post about it, but tie the news to the reader: answer the question "so what"? Create a mini-video (60-90 seconds), possibly including it within the blog, but also post it on YouTube. Update your LinkedIn Company page. Update your LinkedIn Status. Publish a [More]
Many organizations struggle with setting up a digital response strategy. How do you trust front line staff to answer properly, if they don't know the policies? How do you have a consistent response, no matter who responds, or when? How do you provide these responses, whether the channel is the website [More]
What do eyeballs and friends have in common with each other? Except for the fact that your friends have eyeballs, not much. Or do they? Is time ripe for a Social Media crash? Let's go back to the year 1999, the time the unshakeable belief that so long as you [More]
Do you accept every LinkedIn connection request that comes your way? Or are you selective? And is there an overall approach that can help you make this decision in a somewhat more strategic manner? Consider the pro's and con's of two opposing approaches: The case for an exclusive black book [More]
For many individuals, Facebook is a way to connect with friends, family, and just possibly, play a few games. For professional marketers, Facebook is a way to grow the brand, nurture a community of interest, and just possibly, sell. But for senior leaders, Facebook (and other Social Media platforms) might [More]
Putting aside the use of Twitter by certain politicians, media, and perhaps so-called influencers, is Twitter in its death throes? It certainly wouldn't be the first Social Media death. Consider those who have come (and gone) before: hellotxt, retaggr, timely, booktour, Google wave/reader/orkut/iGoogle, LinkedIn Polls/Answers, and many, many more. Here's [More]
Where do you call your social home? Likely it includes LinkedIn and Facebook. Perhaps YouTube and Twitter. But what about Instagram, Pinterest, and TikTok? Or, the 500+ other social networks that exist? The significant challenge of social media is that you don't know who is looking for you (or your services), [More]
Have you ever been in a situation where your personal reputation has been called into question online? Or your organization's brand is under attack from a special interest group, and it is emerging somewhat battered? Not good. Of course, the best way to build a great reputation is to do [More]
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