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  • LinkedIn Spam Reduction Strategy

    LinkedIn Spam Reduction Strategy

    One of the current practices (let's not call it a "best" practice) that people use on LinkedIn, is to reach out to a prospect based on an affinity of some type, and then ask to be a connection. The request to be a contact can start out innocently ("I notice [More]

  • Self-Made Scandals and the Long Memory of Social Media

    Self-Made Scandals and the Long Memory of Social Media

    And then, an old picture crops up, or an embarrassing tweet, or a tone-deaf social media post is surfaced. When this happens, your reputation — and a lifetime of good work — goes out the window. Yes, disaster. Yes, people change over the years, so what you said (or posted) [More]

  • Shadow Profiles and Hidden Demographics

    Shadow Profiles and Hidden Demographics

    As should be obvious, both platforms make their money by selling access to their users: you are the product, and they are monetizing you. In the spirit of openness and transparency, they actually DO allow you to get a glimpse of the attributes that they track about you. They also [More]

  • Big Data and NO Competitive Advantage: The Tenant Problem

    Big Data and NO Competitive Advantage: The Tenant Problem

    Is the ability to quickly build a community or identify prospects through content or ads just too tempting to resist? For most people, all of this is true. And it is, actually, too good to be true. Over the longer term, these prospects — and in fact your entire marketing [More]

  • The Social Follower Thought Leadership Test

    The Social Follower Thought Leadership Test

    How you answer that question is a function of your age. If you asked your parents or grandparents, it would likely be 20-50 people, which would include their family, friends, and work colleagues. If you grew up in the 1970s to 1990s, it would be much larger -- maybe 500. [More]

  • Checklist: 20 Top News Sharing Ideas

    Checklist: 20 Top News Sharing Ideas

    Here are 20 ways... Social Media Write a blog post about it, but tie the news to the reader: answer the question "so what"? Create a mini-video (60-90 seconds), possibly including it within the blog, but also post it on YouTube. Update your LinkedIn Company page. Update your LinkedIn Status. Publish a [More]

  • Customer Service: Automated, Templated, or Customized

    Customer Service: Automated, Templated, or Customized

    Many organizations struggle with setting up a digital response strategy.  How do you trust front line staff to answer properly, if they don't know the policies?  How do you have a consistent response, no matter who responds, or when?  How do you provide these responses, whether the channel is the website [More]

  • Eyeballs and Friends: A Social Media Crash?

    Eyeballs and Friends: A Social Media Crash?

    What do eyeballs and friends have in common with each other? Except for the fact that your friends have eyeballs, not much. Or do they?  Is time ripe for a Social Media crash? Let's go back to the year 1999, the time the unshakeable belief that so long as you [More]

  • LinkedIn Connection Policy

    LinkedIn Connection Policy

    Do you accept every LinkedIn connection request that comes your way?  Or are you selective? And is there an overall approach that can help you make this decision in a somewhat more strategic manner?  Consider the pro's and con's of two opposing approaches: The case for an exclusive black book [More]

  • Facebook as a Leadership Tool – You Be the Judge

    Facebook as a Leadership Tool – You Be the Judge

    For many individuals, Facebook is a way to connect with friends, family, and just possibly, play a few games. For professional marketers, Facebook is a way to grow the brand, nurture a community of interest, and just possibly, sell. But for senior leaders, Facebook (and other Social Media platforms) might [More]

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