by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Marketing, WebTagged as: Marketing Strategy, Planning, Technology
How long do you keep your car? Some people swap their car every 2-3-4 years, while others keep them for ten, and run them into the ground. There are pros and cons to both strategies, and endless arguments about which is best: older cars have higher maintenance costs, sport some rust, and look dated. But there are no monthly payments.
How long should you keep your website before swapping it for a new one? Here are ten key questions that can help:
What grade does your site get on each of these questions? While you may not need to re-do your website immediately, as each year passes, the site’s grades will continually worsen. How long will it be before your site completely fails? Planning for that time (this year/next year/the following year) isn’t such a bad idea.
Bonus question #11: Check out the websites for your top three competitors: how does yours stack up? If it is seriously out-classed, then re-doing your website should be a high priority – even if your answers to the other ten questions all seemed OK.
An offer: Interested in direct feedback on your website and strategy? I can be reached at request@RandallCraig.com, or directly at 416-918-5384.
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