by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Marketing, WebTagged as: Marketing Strategy, Planning, Technology
How long do you keep your car? Some people swap their car every 2-3-4 years, while others keep them for ten, and run them into the ground. There are pros and cons to both strategies, and endless arguments about which is best: older cars have higher maintenance costs, sport some rust, and look dated. But there are no monthly payments.
How long should you keep your website before swapping it for a new one? Here are ten key questions that can help:
What grade does your site get on each of these questions? While you may not need to re-do your website immediately, as each year passes, the site’s grades will continually worsen. How long will it be before your site completely fails? Planning for that time (this year/next year/the following year) isn’t such a bad idea.
Bonus question #11: Check out the websites for your top three competitors: how does yours stack up? If it is seriously out-classed, then re-doing your website should be a high priority – even if your answers to the other ten questions all seemed OK.
An offer: Interested in direct feedback on your website and strategy? I can be reached at [email protected], or directly at 416-918-5384.
Does this topic resonate? Reach out to Randall: he can present it to your group. (More presentation topics)
See Randall’s professional credentials: Download one-sheet.
@RandallCraig (Follow me for daily insights)
www.RandallCraig.com: Professional credentials site.
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.
If you are interested in receiving these each week (there is no cost), fill in your name and address below.
Contact us for more on Randall’s topics, availability, and audience fit.