Skip navigation

BLOGTime for a Twitter Wall? Or Chat?

by Randall CraigFiled in: Make It Happen Tipsheet, Marketing, Presentations, Social MediaTagged as: , , ,

You’ve decided – or you’ve been told – that it is time that your meeting incorporates Twitter.  In fact, the young keener in your office has assured you that doing so is actually quite easy – just set up a Twitter wall.  Unfortunately, you know that whenever anyone says this, they either don’t know what they’re talking about, or they have conveniently omitted the fine print. And as more conferences are either being delivered virtual or in a hybrid model, why is this even relevant?

It probably makes sense to address the last question first.  In a certain sense, 99% of all meetings delivered virtually have a Twitter Wall built in: it’s called the chat box.  As a result, expectations are changing rapidly: people are less enamored with being an audience, and more keen on being a participant.  The chat box and the Twitter wall allow this to happen.

Including Twitter and Chat within your meeting plans actually does provide some benefits:

1) It allows a conversational backchannel to form amongst attendees, improving engagement and building community.
2) The conversation can continue well after the event itself.
3) The conversation can be archived/reviewed for feedback and ideas for future meetings.
4) Using Twitter successfully helps demonstrate that you are tech-savvy and up-to-date.

On the flip side, using it poorly also reflects on you.  And Twitter/Chat does add one more thing to do… and one more thing that can go wrong.

For the uninitiated, Twitter is the Social Media service that allows users to post 280 character mini-status updates – “tweets”.  If a user follows you, anything that you tweet is then shown on their twitter home page.  Twitter uses a concept called hashtags – a keyword preceded by the # character – as the mechanism to allow conversations to happen.  Search for a particular hashtag, and you’ll usually find a robust conversation on the topic at hand.  To “join” the conversation, merely include the hashtag as part of your post.

A Twitter Wall is web-based software that automatically listens for a certain hashtag, and then displays it on the screen.  Add a projector, and you are good to go.  Or not.

Chat, on the other hand, doesn’t always explicitly use Hashtags, but is the ongoing conversation that takes place within a streaming platform, such as Zoom.  For the purpose of this whitepaper, I will use the term Twitter Wall to refer to the concept, whether the content is from Twitter, Chat, or some other platform. For the uninitiated, Twitter is the Social Media service that allows users to post 280 character mini-status updates – “tweets”.  If a user follows you, anything that you tweet is then shown on their twitter home page.  Twitter uses a concept called hashtags – a keyword preceded by the # character – as the mechanism to allow conversations to happen.  Search for a particular hashtag, and you’ll usually find a robust conversation on the topic at hand.  To “join” the conversation, merely include the hashtag as part of your post.

A Twitter Wall is web-based software that automatically listens for a certain hashtag, and then displays it on the screen.  Add a projector, and you are good to go.  Or not.

Chat, on the other hand, doesn’t always explicitly use Hashtags, but is the ongoing conversation that takes place within a streaming platform, such as Zoom.  For the purpose of this whitepaper, I will use the term Twitter Wall to refer to the concept, whether the content is from Twitter, Chat, or some other platform.

Twitter walls can be used either in an open area – often near registration – so that attendees can see comments made by others, or within the conference rooms themselves, so that attendees can use them as a backchannel during each presentation.  Not sure where to begin? There are four key activities that are necessary to host a successful Twitter meeting:

1) Choose a hashtag
2) Publicize it and educate your attendees
3) Twitter wall technical set-up
4) Post-event follow-up

THIS WEEK’S ACTION PLAN

The most important part of the process is actually committing to try it.  This week, look at your calendar, and target your next meeting.  If you are an attendee, observe how the organizer is using Twitter and Chat to encourage the growth of community – and if they are successful.  Try to “live-tweet” a public meeting, and experience it from an attendee’s perspective.  And if you are the meeting organizer, now that so many meetings are either remote or hybrid, it might just be the time to re-look at your approach.

Looking for details?  Read Part 2:  Learn from my experience as I go through each of the four activities step-by-step in this post.  (And help you avoid a disaster in the making.)

Does this topic resonate? Reach out to Randall: he can present it to your group.  (More presentation topics)
See Randall’s professional credentials: Download one-sheet.

@RandallCraig (Follow me for daily insights)
www.RandallCraig.com: Professional credentials site.

CATEGORIES

INVITE
RANDALL
TO SPEAK

Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

416-918-5384 [email protected]
Back to top