by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Risk, Social MediaTagged as: intellectual property, Risk Management
Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable, how do you protect it from being stolen?
Before answering that question, it is useful to distinguish between content that you want to be widely distributed, and content that is being sold.
Widely distributed content – blog posts and whitepapers for example – give prospective clients an opportunity to taste the chocolate before buying the box. Here’s how to protect this content:
For purchased digital products, these steps are necessary, but not sufficient. Here is more:
Finally, what to do upon discovering that your IP has been stolen? Three options:
How are you protecting your IP? Take an inventory, then assess how you can better protect your digital cargo.
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