by Randall CraigFiled in: Blog, Communication, Make It Happen Tipsheet, MarketingTagged as: CRM, Email, Inbound Marketing, Marketing Automation, Trust Curve
Do you use email every day for marketing and outreach? Not every email is the same – there are a number of different types, each with a different goal. How many have you used? Great marketers know that using the right stimulus at the right time will yield the desired results. Using marketing emails inappropriately will only annoy the recipient – and drive them away.
Eight email marketing letters:
While all eight seem like common sense, most marketers use them opportunistically. This week, use them strategically and intentionally. And if you have the technology to do so, use them automatically.
Marketing Insight #1: The concepts behind each of these emails are equally applicable to phone calls and in-person meetings.
Marketing Insight #2: The Trust Curve describes a prospect’s journey from awareness, to preference, trial, and commitment. In previous tipsheets, I have explored the concept of the Trust Curve from a marketing planning perspective, but this same model can also be used for emails:
Does this topic resonate? Reach out to Randall: he can present it to your group. (More presentation topics)
See Randall’s professional credentials: Download one-sheet.
@RandallCraig (Follow me for daily insights)
www.RandallCraig.com: Professional credentials site.
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.
If you are interested in receiving these each week (there is no cost), fill in your name and address below.
Contact us for more on Randall’s topics, availability, and audience fit.