by Randall CraigFiled in: Blog, Engagement, Make It Happen TipsheetTagged as: Brainstorming, Creativity, Planning, Productivity
Many leaders find themselves faced with the difficult task of harnessing their team’s creativity to solve challenging problems. Yet so often, group brainstorming yields little or no significant benefits. Why?
Sometimes it is a question of facilitation skills. Sometimes a lack of creative process. But often it is because of one key fact that is so often forgotten: at the core of great group creativity, is great individual creativity. This is where leaders need to focus.
People need time to think by themselves; without this opportunity, there is a risk of groupthink. Said another way, people need time to recall relevant knowledge from their deep memory banks, and then they need time to process this experience in the context of the challenge at hand. Asking people to brainstorm individually first is far more productive for this reason. Then, when the group gets together, there is that magical synthesis.
Here are 11 ways to build better brainstorming:
At your next meeting that requires any creative output, start with this list as an input.
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