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Make It Happen Tipsheet

  • Six Tests for Testing Trends

    Six Tests for Testing Trends

    How often have you read a prediction, statement, or about a trend, and began to wonder if it were true?  Sadly, with so many instant experts, pundits, and self-serving gurus, it is sometimes difficult to tell fact from fake news. Here are six tests that can help you improve your signal-to-noise ratio: A trend is defined to be a [More]

  • Becoming an Efficient Thought Leader

    Becoming an Efficient Thought Leader

    One of the more popular thought leadership "strategies" is to create relevant, provoking, leading-edge content.  Not only does this provide evidence of the thought leader's special knowledge, but it also helps attract new followers, through sharing (social and real-world), and through discovery (Google, conference speeches, and publicity.) The most successful [More]

  • Six Top Thought Leadership Articles

    Six Top Thought Leadership Articles

    For most people in senior roles, the holy grail of recognition is embodied in two terms: Thought Leadership and Trusted Advisor.  Yet too often, these very terms are thrown around, overused, and just perhaps, may be losing their value. Notwithstanding this, the underlying concepts are powerful - with a matching value in the marketplace. [More]

  • Bloated Websites: Transparency vs. Accessibility

    Bloated Websites: Transparency vs. Accessibility

    How often are you frustrated by bloated websites that have so many pages, it is impossible to actually find anything?  Unfortunately, this is all to common of a complaint. Websites are often used as dumping grounds for every bit of information from every new initiative, often spanning backwards into the [More]

  • Customer Service: Automated, Templated, or Customized

    Customer Service: Automated, Templated, or Customized

    Many organizations struggle with setting up a digital response strategy.  How do you trust front line staff to answer properly, if they don't know the policies?  How do you have a consistent response, no matter who responds, or when?  How do you provide these responses, whether the channel is the website [More]

  • Eight Disruptive Business Models

    Eight Disruptive Business Models

    Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of your thought leadership strategy?  While important, at best these are merely tactics:  too often the bigger opportunity of digital transformation is ignored.  This isn't surprising, as digital [More]

  • Insight: Software Costs in the Age of the Cloud

    Insight: Software Costs in the Age of the Cloud

    Software has a cost, but it may not be as clear as you may think.  Yes, desktop software may be relatively straightforward, but what about CRM, Marketing Automation, a new financial system, or any other core database that requires collaboration across the organization? In the olden days, it was relatively simple: [More]

  • Five Steps to Reduce Risk

    Five Steps to Reduce Risk

    Are you keen on risk?  Do you seek it out?  Most people and organizations don't - and for good reason.  Yet risk is not necessarily bad: it is part of the risk-return equation; it doesn't identify only exposure - it also identifies potential opportunity. What is bad is unnecessary risk. [More]

  • Transformational Thinking

    Transformational Thinking

    Remember what it felt like going back to school in September? You're completely energized, looking forward to a year when you do things, well, just that much better. If you are a  leader, you may often think of September - or your fiscal year - or the calendar year - [More]

  • 14 key digital planning reads

    14 key digital planning reads

    Do you have a pile of reading, perhaps sitting at the corner of your desk?  Clippings that seem particularly important that you would get to "at some point"?  Or perhaps, a digital version kept safely in an obscure folder, just waiting for you to find the time to read? These clippings are [More]

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