Skip navigation

Make It Happen Tipsheet

  • Spam Rescue and Type I Errors

    Spam Rescue and Type I Errors

    Consider this scenario: you get a phone call from a key client or a distraught family member: "didn't you get my email?"  They are clearly upset that you "ignored" them: they see evidence that they are not your priority. You are not unresponsive.  You don't care.   Or maybe, your spam [More]

  • Viewpoint: Cuba, Data sovereignty, and the Cloud

    Viewpoint: Cuba, Data sovereignty, and the Cloud

    The Cubans we met were super-friendly, happy, and entrepreneurial.  The culture was replete with amazing music, history, architecture, and national pride.  And the beaches were amongst the best in the world. The country, however, is literally cut off from much of the western world, largely because of the remnants of [More]

  • Viewpoint: Building Credibility and Legitimacy

    Viewpoint: Building Credibility and Legitimacy

    In the traditional channels, there have long been built-in checks-and-balances to prevent abuse. With so few TV and Radio stations, newspapers, and magazines, these channels developed policies for who they would accept as an advertiser. And as journalists, their reporting was both objective and fact-checked.  It was hard for fringe [More]

  • Domain names – how many is too many?

    Domain names – how many is too many?

    In the olden days, domain names were easy.  Take your brand, add dot com (as in www.RandallCraig.com) and you're done.  Those of us who didn't want to fight the squatters also registered the dot net and dot org versions:  www.RandallCraig.net, www.RandallCraig.org.  And of course, you might want to register your [More]

  • Momentum Marketing

    Momentum Marketing

    What is the difference between a successful marketing campaign and an unsuccessful one?  Yes, ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not very different than a car going uphill, battling gravity, with a driver giving a single pump of the [More]

  • Three types of emails

    Three types of emails

    Look into your inbox, and you'll see emails that others have sent to you.  Look more closely though, and you'll see three types.  From a marketer's perspective, each has its own place, and each has its own purpose. Used incorrectly, they often will have the opposite impact: annoyance, disengagement, unsubscribes, [More]

  • Finding the Social Media Tipping Point

    Finding the Social Media Tipping Point

    How do you know the "right" amount of Social Media? Too little Social Media is like spitting into the wind: no traction and no impact.  It also leads to discouragement: if the efforts are not making a difference, then why bother at all? On the other hand, too much Social [More]

  • Top 10 Content Marketing Posts

    Top 10 Content Marketing Posts

    How is your content planning for the year coming along?  Or, perhaps the plan is in place, but you are now looking at a blank page, with an old-fashioned case of writer's block. Fear not, as we have collected the top ten posts on content creation and inbound marketing. Blog [More]

  • Consuming Content and Scanning Video

    Consuming Content and Scanning Video

    How fast can you "consume" content? Or better yet, how quickly can you scan it?  Likely pretty quickly, if you are reading. Since most people consume by scanning - not reading - experienced bloggers (and website writers) understand the need to chunk content into smaller bits: Headings and subheadings Short [More]

  • Mobile Marketing: Four Principles

    Mobile Marketing: Four Principles

    What have been the most transformational marketing innovations in society?  TV and Direct mail/database marketing rank up there.  Email, the web, and social media also do.  And so does mobile - but why? It is too easy to think of mobile as nothing more than a small screen.  Web designers [More]

CATEGORIES

Back to top