There are two reasons why a risk assessment for new technologies (like ChatGPT and other AI tools) does not happen: most leaders are not aware of the risks (and lost opportunities), and individuals can use both their work computers and personal devices to access the tool, in the same way [More]
Two key lessons he learned were directly from the sales playbook, and are ones that we so often forget when we are doing our own business development activities: If you don't ask, you don't get, and small greed succeeds. After his second interview, the company sprang it on him: they'll [More]
Here are fourteen: Unnecessary web and app trackers: These ostensibly exist to allow better evaluation of marketing effectiveness at the macro level, and user behavior at the micro level. But as privacy — and transparency — are becoming more important with individuals (and regulators), these trackers are quickly being seen [More]
While it's impossible to suggest HOW this might be done without a more intimate knowledge of your organization and your industry sector, it IS possible to provide seeds of an idea... or rather nine of them. White Label: Others use your functionality with their brand. Vertical Integration: Encroach on your [More]
That your personas are accurate? And that you are focussing your efforts (and budget) on the priority personas? Up to a few short years ago, you couldn't. You could guess, you could do some market research, but you couldn't actually know. But today, there is a way to tell. Enter [More]
Dark patterns rely on a strong understanding of human psychology and online behavior to shuttle people along a path, usually with an unexpected outcome. Two examples come to mind. When one registers a domain name, there is usually a price attached to it, usually about $15. But on the way [More]
While the answer to these questions can be argued successfully either way, too often we see "more" as always the better answer. After all, who doesn't want more sales, more margin, and more profit? Unfortunately, the challenge of "more" is that it adds... more. More complex recruiting, more training, more [More]
The answer lies in segmenting, and how your organization has approached it. Consider these three levels of sophistication: Level I -- "Gut" segment strategy: Otherwise known as not having any segments at all, at this level the business may be doing relatively well, but all of its marketing and service [More]
As should be obvious, both platforms make their money by selling access to their users: you are the product, and they are monetizing you. In the spirit of openness and transparency, they actually DO allow you to get a glimpse of the attributes that they track about you. They also [More]
While these thoughts may occur with some successful leaders, there are also some people who truly are fake. The question is how to tell the difference. An exceptionally useful filter are the Ten Tests of Thought Leadership*, but there are several other tell-tale signs to watch out for: The ratio [More]
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