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Make It Happen Tipsheet

  • Ten webinar utilization strategies

    Ten webinar utilization strategies

    Many marketers use webinars as an important strategy, but given the large investment developing the content, finding (and registering) attendees, and the logistics of production, how can you maximize the return on your webinar investment? Here are ten ideas that can help: Include a clear and easy call to action near the end [More]

  • Building a collaborative culture: eight internal social media tactics

    Building a collaborative culture: eight internal social media tactics

    With so much focus on public social media sites (Facebook, LinkedIn, Twitter, etc), many are now questioning how these same social media concepts might be used within the organization, especially in the post-COVID work-from-home world. The fact is that most organizations function exceptionally well precisely because of the real-world internal social networks [More]

  • Building Your Marketing Stack

    Building Your Marketing Stack

    Most marketers think of themselves as builders. Their work grows the organization, grows market share, grows the portfolio of products and services. A bit more tactically, the marketer builds page views, conversions, and social engagement; underlying all of these activities, the marketer builds trust, and builds relationships. But is there [More]

  • Intranet Maturity Model: Strong on the Inside

    Intranet Maturity Model: Strong on the Inside

    Very often marketers look to the logo, web, advertising campaigns, and earned media to execute a brand strategy.  But how might they look internally to do the same?  Or rather, where might they look internally to do the same? One of the most important systems within an organization is the intranet. [More]

  • Viewpoint: Feedback on a “bad” post

    Viewpoint: Feedback on a “bad” post

    It's amazing how a "different" perspective-type post generates a ton of feedback.   Two years ago I wrote a post on how to become invisible on the web.  The post described how to remove your footprint, guard your privacy, and generally how to avoid being digitally targeted. The post also [More]

  • Insight:  Becoming web invisible

    Insight: Becoming web invisible

    With so much discussion about work-life balance, privacy, confidentiality, data hacks, and government snooping, is it any wonder that some people have decided to move off the grid, and become web-invisible?  Or for others to more closely monitor their web profiles, and either partially or completely remove themselves?  Finally, there [More]

  • Monetizing IP: Online Learning

    Monetizing IP: Online Learning

    "The Internet wants to be free": has been the internet anthem for decades. It has been sung by the academic world in the spirit of sharing knowledge, in the anti-spirit of corporate greed by anarchists, and by the "inbound marketing" crowd as a magnet to attract prospective clients. But at [More]

  • Choosing your Marketing Voice

    Choosing your Marketing Voice

    Have you ever considered why some emails resonate, and others seem just a bit off? While the general topic of copywriting has been handled here quite well, too often emails - especially ones that form part of a marketing automation sequence - fail because of one thing: voice. Consider these [More]

  • Marketing Fluff: Increasing your value per word

    Marketing Fluff: Increasing your value per word

    When you write, does everything that you put down on paper - or come out of your mouth - deliver exceptional value? Or is there a certain amount of low-value filler that invades your communications? There are three strategies that can significantly upgrade your value in the eyes of your [More]

  • Eleven Key Marketing Automation Sequences

    Eleven Key Marketing Automation Sequences

    Back in the dark ages of the internet, marketing was simple: send a monthly ezine, sales offers, and any other buzzworthy content down the pipe and a certain percentage of people will “convert.” Money automatically transferred into your account as the list was monetized.  Today, it’s no longer that simple. [More]

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