Chances are that you are not a blogger. But chances are relatively high that you like the idea of being one.
During my last 100 or so presentations, I asked the audiences if they blog: only a sprinkling of hands typically go up. When asked if they like the idea of blogging, most people put up their hands immediately. The reasons for this aren’t surprising – doing a blog is tough:
- Takes too much time during the day
- Not skilled at writing
- Not able to commit to regular posts
- Not sure what to say
- Not interested in debate or being ridiculed
- Other higher priorities
- Questionable ROI
- and so on…
Yet, the benefits can be huge: personal or corporate profile, business-building, connection, improved search engine ranking, etc. Inevitably, clients ask the question about balancing these competing pressures, and if there is a way to improve the “return”, while reducing the downsides. The answer is yes.
This week’s action plan: Whether you decide to blog or not, now is the time to explore the possibility in greater detail. Even if you never write a word, understanding how to do it means that you can ask great questions of those in your organization who do.
For our clients and friends: We’ve put together a six-segment series on Strategic Blogging, designed for senior executives, professionals, and marketing pros. Check it out (There is no cost.)
Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.
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Randall Craig
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www.ProfessionallySpeakingTV.com
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